Maximizing The Human Element In Repair Operations
Your team is a critical part of building trust, retaining customers and amplifying your marketing efforts.
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May’s issue of ShopOwner includes business and technical articles for shops of all sizes and styles.
The Key To Establishing An Excellent Reputation In Your Market
Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
Selling On Trust: Established Relationships Beat Selling On Safety And Value
Wouldn’t it be nice if cars came into your shop with an ATM machine in the dash? After you fixed what was necessary on the car, you put in your shop credit card, punched in the invoice amount and the money due came out. I’m hoping to make service writing seem that easy.
5 Keys To Increasing Your Shop’s Service Sales
Looking to improve your service business? Here are five practices used by many of the most successful shops in America to dominate their market.
An Auto Shop’s Guide To Handling Web Leads
In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can be online within moments. This is just one of the many reasons today’s consumers are turning to the web for answers, and more and more shops are receiving requests for quotes over the web. This simple three-step guide has been developed to help you better handle those web leads in the most professional way, and turn them into customers at the same time.
Bring In More First-Time Callers
With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors have to be razor sharp when that phone rings. Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will bring immediate results.
Transparency In Pricing: It’s Now A Mandate, Not An Option
There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount they charged for their repairs and services was typically not public knowledge. If customers wanted to know how much it would cost to perform a specific repair, they had limited options; they would have to either call for an estimate, or visit a repair facility.
5 Telephone Tips That Will Increase Your Auto Repair Sales
During tough economic times you need to make the most of every opportunity that you have at your disposal to generate more sales. Follow these five tips to convert more first-time callers into happy customers.