Converting Price Shoppers: Using A Different Approach Can Win Them Over
Today, before a customer calls, they’ve checked out your website and online reviews. They are half sold on you already. You ruin the sale with your no-quote, “bring it in” attitude. Then, when they don’t make an appointment, you make it their fault and say, “Another price shopper.”
5 Tips On Handling Price Shoppers
In order for people to buy from you, three things need to occur: they need to like you, trust you and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you; not your shop, or any repair. The best way to accomplish this goal is by smiling, answering the phone with a salutation, providing the caller with your name and the name of your company, and then ending with a question that invites a response.
Autotrader’s ‘Toughest Twenty’ Selling Over Sticker Price
Nationwide vehicle shortage impacts new-car transaction prices on many popular models.
7 Tips For Handling Difficult Phone Shoppers
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for recommendations, they consider brands that they’ve heard of and they also search the web. Once they have a shop in mind, they may then either reach out over the web or stop by the shop, but the majority of your potential customers will pick up the phone and give you a call.
When You Match Price, Do You Also Match Value?
Would anyone walk into a Starbucks and ask to lower or match their price on a cup of coffee? We all know the answer to this. Starbucks doesn’t just sell coffee. They sell something special; they sell the experience, the friendly service and the connection they make with you as the customer. The truth is, you can buy coffee anywhere, but you can’t get a Starbucks anywhere. You need to think of your brand in the same way.
Phone Shoppers Made Easy
Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.
Writing Automotive Repair Estimates for Profit And Fun
How to deal with price shoppers without wasting your service advisors’ time & talent.
Winning Over A Tough Customer
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns? Each of these kinds of tough customers can put a kink in our day if we let them.
Buckeye Complete Auto Care, Columbus, OH
Todd Baldridge has turned around a struggling shop twice. He’ll admit that the second time was his fault.
Charge More for More Brake Jobs
Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.
