Improve Your On-Line Presence To Attract More Customers
Knowing what information is being listed about your business and being aware of positive/negative feedback is critical to managing your online reputation.
How To Maximize Your Shop’s Online Marketing
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
C&M Auto Service: Where Courtesy, Honesty And Quality Are The Foundation For Earning Customers’ Trust
While C&M Auto Service has a strong customer base that has been loyal to the shop since it opened in 1984, shop owner Chuck Hartogh says things have changed when it comes to attracting new patrons.
When Your Shop Is Worth Much More Than You Thought
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Executive Interview: John Washbish, President and CEO, Aftermarket Auto Parts Alliance
Success in the car care industry today is critically dependent on technology. This goes beyond the warehouse and counter and directly onto the shop floor, says Washbish.
Bad-Mouthed Online? How Your Business Can Recover From A Negative Online Reputation
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
Building Trust Through Your Brand
When it comes to garnering consumer trust, repair shops seem to rank as low as law firms and cable companies. In a 2014 survey of car owners conducted by RepairPal, 52% of respondents said they believed they had been taken advantage of by an automotive repair shop.
John’s Automotive Care: Where Continuous Improvement And The Little Things Count
No job is too big – or too small – for John’s Automotive Care. Whether it’s performing driveability diagnostics on a fleet vehicle, or simply changing a light bulb on a customer’s car, owner John Eppstein says the staff always gives 100 percent.
Golden Rule Auto Care Yields Success By Putting Its Name To The Test
If you had told Chris Cloutier six years ago that he would be running a successful auto repair business with his brother, Patrick, he would have laughed. But that’s exactly what happened when they decided to buy an existing shop in Rowlett, TX – off of Craigslist no less – and turn it into Golden Rule Auto Care.
Online Marketing Strategies To Attract And Retain Customers
The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.
