Google: Changing The Rules
In a world where more than 80 percent of prospective consumers will see your ad, but still look you up online before calling or visiting your repair shop or tire dealership, an ad placement in a local Google search is critical.
Investing In The Digital World
Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for repair shops and tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for your shop’s livelihood.
Reaching Gen Y: Converting Digital Natives Into Loyal Customers
You may have noticed that your customers are starting to get younger. That’s because millennials – the generation born between 1980 and 2000 – have entered their prime spending years. Keep reading to see how to capture their business.
Advertising Is A Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.
Repair One Automotive: Team Atmosphere Bolsters Shop’s Success
Creating a team atmosphere is sometimes easier said than done in a repair shop setting. Not so with Repair One Automotive. Since opening in January 2003, owners Brent and Brenda O’Neal have made every effort to build not only a team atmosphere, but a positive environment where “employees know their ideas are both listened to and valued.”
Wright’s Automotive: Protecting And Preserving A Legacy With A New Owner
An independent automotive service business can be so much more than bricks and mortar, equipment, employees and a source of revenue. It can also be a source of pride – a testament to a lifetime’s worth of hard work. I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
Winning Over A Tough Customer
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns? Each of these kinds of tough customers can put a kink in our day if we let them.
Do You Know Your Shop’s ‘Sellability Score?’ Part 2
“Sellability” is a powerful indicator of the value of your business, regardless of whether or not you have any intention or even interest in selling your business today. A high Sellability Score may confirm or surpass the value you have in mind. A lower Sellability Score may point directly to the underlying issues in your business which undermine its value.
Do You Know Your Shop’s ‘Sellability Score?’, Part 1
It’s fun to imagine how much your business is worth. It’s not as much fun when you find out that for all the energy you poured into it, a business broker or potential buyer can’t see the value you can, or thinks your number is unrealistic.
3A Automotive Service: Where Friendly, Honest Auto Repair Equals Profitability, Customer Satisfaction
Let’s face it: No one likes working weekends. Saturdays and Sundays are a chance to catch up on chores, visit with friends and, most importantly, spend quality time with family. It’s why 3A Automotive Service is closed on the weekends, and it just might be one of the reasons President Jimmy Alauria doesn’t have much
