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A Marketing Conundrum: Should You Advertise On Yelp?

To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.

Yelp For Business Owners: Monetizing What Makes Many A Manager Mad

It’s not uncommon to hear business owners talk about Yelp in a way that screams of a love/hate relationship with the widely used review site. Understanding how a review is posted on a business profile, requiring payment to remove competitors from a company’s page, and an inaccessible support team has been enough to make plenty of business owners want to leave an explicit one-star review on Yelp’s own Yelp page (which, conveniently, doesn’t exist).

Timeless Quotes To Teach & Inspire

We hear plenty of opinions in the aftermarket – some of them are worth listening to.

The Necessity For Advertising

It’s not enough to just get customers through the door – keep them coming back for all of their service needs.

Hawaii Shop Profile – Lex Brodie’s, Oahu, HI

Lex Brodie’s Tire Centers’ core values have honored customers, employees and community since 1961.

Shop Profile – Weber’s Automotive, Dayton, OH

Nostalgia goes hand in hand with technology at Weber’s Automotive – and the combination to the community is successful.

9 Ways to Manage a Negative Review

The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?

VIDEO: How To Handle An Aging (Vehicle) Population

Drivers – and cars – are changing. Here’s how you can reach them. This video is presented by BOLT ON TECHNOLOGY.

Your Customers’ Habits are Changing, And So Should You

Customers and the way they drive have changed, and it’s not going back to the old way.

Managing Your Shop’s Online Reputation

The difference between making a sale or losing out to the competition could depend on how you manage your online reputation.