Converting Price Shoppers: Using A Different Approach Can Win Them Over
Today, before a customer calls, they’ve checked out your website and online reviews. They are half sold on you already. You ruin the sale with your no-quote, “bring it in” attitude. Then, when they don’t make an appointment, you make it their fault and say, “Another price shopper.”
Marketing: Why You Need It And How To Do It
Many people hear the word “marketing” and wonder what the heck it really is and if they should be doing it in their shops. And if they are supposed to do it, where do they begin? The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.
Search Engine Marketing: Making Sense Of Paid Search
Most customer buying journeys begin with search. Whether you are or aren’t already investing in search engine marketing as a channel, I often hear business operators say they don’t know exactly what search marketing is or how it actually works. If you have been in business for even a short amount of time, it’s a good bet that marketing companies have reached out to you to discuss advertising on Google through their SEM product called “Adwords.”
Rick & Ray’s Auto Plaza: Culture Of Professionalism Caters To Both Customers And Employees
It doesn’t get much bigger than this; at 23 bays with 15 hydraulic lifts, Rick & Ray’s Auto Plaza has positioned itself as a top contender not only in Fort Worth, TX, where it’s located, but also in the surrounding areas where the shop’s notoriety continues to bring in business.
Pitfalls Of Third-Party Review Sites (And What To Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.
Will A Few Unhappy Customers Kill Your Chances Of Selling Your Shop For Top Dollar?
Just a handful of negative social media reviews can paint an inaccurate picture that poisons the sellability of your thriving business. Develop an action plan now to avoid scaring off buyers later.
Web Presence Management: Beware Of Online Thieves And Extortionists
The purpose of having a presence online is to get more cars to fix. Anything else is ancillary to that. But there are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.
Leveraging Social Media As A Customer Retention Tool
If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.
How To Master A Market Of Millennial Customers: Top Shop Owners Share Successful Strategies
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
Colket Automotive Technical Services: Bumper To Bumper Certified Service Center Knows The Value Of First Impressions
When Ross Colket first opened Colket Automotive Technical Services in Lansdale, PA, 10 years ago, he quickly realized how important the interior of a building – and shop appearance – can be when dealing with customers.
