Army Of Advocates
By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable waiting rooms – and of course, impeccable customer service – your business likely is reaping the rewards of hard work and focus.
Creating Lasting Customer Loyalty Means Separating Your Shop From The Pack
With visits to repair shops on the decline, building customer loyalty is more important than ever. Developing a large and stable database of regular customers can help eliminate the constant need to acquire new customers. Your loyal customers can also serve as a great referral source for your shop. According to the research firm The Gartner Group, 20% of a business’ existing customers generate 80% of that business’ profits.
Identifying Your Target Customer Helps Maximize Your Marketing Dollars
Ever notice how in upscale neighborhoods, even the fast food restaurants are nicer? Instead of a bright red roof and the famous golden arches, the McDonald’s in ritzy Aspen, CO, for example, boasts a second-floor fireplace and is housed in a sedate red brick building that blends in seamlessly with the surrounding architecture. The fancier digs reflect McDonald’s understanding that its target market in Aspen is far different than its target market in Akron, OH. The same idea holds true in the automotive repair world, but, unfortunately, too many shop owners fail to realistically identify their ideal market or customer.
New Training Program Developed To Help Federated Car Care Centers Connect With New Generation Of Customers
Federated has developed a new training program titled “Connecting with the New Generation of Auto Repair Customers.” This instructor-led program is designed to assist Federated Car Care Centers and other professional service provider customers in improving customer service by applying new and proven techniques.
Common Customer Service Myths, Work As A Team To Ensure ‘Customers For Life’
Ever since the phrase “the customer is always right” was coined, it surely has been the bane of every worker whose title includes the word “associate” or “representative.”
Common Customer Service Myths Exposed
How to break down the myths of customer service, get into customers’ heads, and figure out the best way to serve them and turn a problem customer into a customer for life.
Protecting Your Shop’s Reputation: Be Wary Of Threats To Your Brand Name
I’m sure you’ve heard the expression, “At the end of the day, all you have is your name.” It may sound cliche, but it’s absolutely true, especially for small business owners whose livelihood depends on having a good reputation.
Chino Autotech Prides Itself In Customer Care And Expert Repairs
Jim O’Neill and his Chino, CA-based repair facility, Chino Autotech, have earned enough accreditation to make a cardiologist blush. The shop is an Auto Club of SoCal Approved Auto Repair Facility and an Auto Value Certified Service Center. O’Neill sits on the NASTF Service Information/Communications Committees; he is an ASE CMAT-L1, Calif. Smog Check Technician and an AMI AAM Accredited Automotive Manager. Jim also completed Northwood University’s Leadership 2.0 course in 2009.