Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
4 Things You Can Do to Make Your Business Inviting to Women
Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.
AAIA Town Hall at AAPEX: Industry Resets, Realigns Aftermarket for Growth and Prosperity
The resounding message echoed among panel members was that the economic reset that resulted from the recent recession has prompted an industry reset that will position the aftermarket for growth, but they cautioned that we should not forget the lessons we learned the past year.
Clint Bowyer Wins at Talladega in MOOG-Equipped Chevrolet, Jeff Gordon Crew Chief Steve Letarte Named MOOG ‘Problem Solver of the Race’
It was an all-MOOG chassis parts photo finish in Sunday’s Amp Energy Juice 500 Sprint Cup event at Talladega (AL) Superspeedway, as Clint Bowyer and the #33 BB&T Chevrolet edged out teammate Kevin Harvick by an estimated six inches under a final-lap caution.
OSHA Proposes New Noise Exposure Requirements
The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has proposed issuing an interpretation of the term “feasible administrative or engineering controls” as used in the General Industry and Construction Occupational Noise Exposure standards, and intends to modify its current enforcement policy according to the interpretation.
New York DWI Law Results in More Business for Automotive Repair Shops
A new law in New York requires motorists convicted of driving while intoxicated to have breath alcohol ignition interlock devices installed on their vehicles. Buckley’s Automotive in Horseheads, NY, has already installed 10 interlock units since the law took effect.
Latest Toyota Recall Due to Replacement Brake Fluid and OE Seals
Toyota Motor Sales announced it will conduct a voluntary Safety Recall for a brake problem that occurs once the vehicle has been serviced with non-factory fill/genuine brake fluid. Drivers may experience a small amount of the brake fluid leaking from the brake master cylinder, resulting in illumination of the brake warning lamp.
Iowa Shop is ‘Fowl-ing’ Up Customers Who Hit Deer
For Details Plus Collision Center in Indianola, IA, business is always booming during deer season. So this year, the shop is sweetening the pot for those clients whose vehicles have had unfortunate run-ins with one of Bambie’s relatives by passing out free turkeys.
Car Care Fair Exhibit Returns to AAPEX
The Car Care Council is bringing back its popular Car Care Fair exhibit, showcasing the “Be Car Care Aware” consumer education campaign, at the 2010 Automotive Aftermarket Products Expo (AAPEX), Nov. 2-4, at the Sands Expo Center in Las Vegas, NV.
Car Care Awareness Pays Dividends for Shops and Consumers
If you haven’t given thought to getting involved in a Be Car Care Aware Campaign, think again. It’s the perfect opportunity to do something good for your customers, showcase your technicians’ repair expertise and spotlight your commitment to quality repairs and exemplary customer service.