Car Care Fair Exhibit Returns to AAPEX -

Car Care Fair Exhibit Returns to AAPEX

The Car Care Council is bringing back its popular Car Care Fair exhibit, showcasing the "Be Car Care Aware" consumer education campaign, at the 2010 Automotive Aftermarket Products Expo (AAPEX), Nov. 2-4, at the Sands Expo Center in Las Vegas, NV.

The Car Care Council is bringing back its popular Car Care Fair exhibit, showcasing the “Be Car Care Aware” consumer education campaign, at the 2010 Automotive Aftermarket Products Expo (AAPEX), Nov. 2-4, at the Sands Expo Center in Las Vegas, NV. The Car Care Fair exhibit – located at booth #3067 – showcases the U.S. and Canadian campaigns, as well as provides booth space within the exhibit for groups who are involved in educating consumers about vehicle maintenance on behalf of the industry through their own programs.

The completely redesigned Car Care Fair exhibit occupies a 22 x 30 foot space located on the upper floor of the Sands Expo Center, and staff will be on-hand to explain the benefits for companies doing business throughout the distribution channel to be involved in the consumer education campaign. Visitors will get one-on-one demonstrations of how to plan and host Community Car Care Events, and free consumer vehicle inspections during National Car Care Month and throughout the year.

A video about hosting car care events will be viewed at the exhibit, and samples of all promotional and marketing campaign materials available to aftermarket companies, will be on-site. Among the groups who are participating in the exhibit are NASCAR Performance, RepairPal.com, the Car Care News Service and Demandforce.

About Car Care Council
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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