Rotary Lift Introduces Wireless Mach 4 Mobile Column Lift
Using patented technology, Rotary Lift’s new Wireless Mach 4 mobile column lift does away with cords and cables. Each Wireless Mach 4 column is powered by batteries and communicates with the other columns wirelessly. As a result, technicians no longer have to worry about knocking the lift out of service by running over the cords or getting one hooked on a truck bumper.
Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner
Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.
Massachusetts Repair Shop Sells 1,705 $10 Oil Changes on Groupon
Mike Pederson, owner of Mike’s Automotive Services in Somerville, MA, has always tried to take advantage of all the latest marketing offerings that are available for small businesses. The shop has a website, a blog, a Twitter feed and a Facebook page. In October, the shop ran a coupon on Groupon for $10 oil changes. They sold 1,705 oil changes.
Sleek New SmartLift Trio Superstructure Raises Technician Productivity
The world’s best-selling inground lift has a sleek new superstructure that increases technician productivity with three key developments: greater drive-through clearance, improved lift-to-vehicle clearance, and extended arm reach. Rotary Lift recently unveiled the patent-pending SmartLift Trio superstructure at the NADA Expo.
Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI
For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.
Volz Bros. Auto Service – Brand-Building Efforts Pay Dividends in Customer Loyalty
There’s no place like home, and for John Volz, home in this reference is the Volz Bros. Auto Service shop that he started 28 years ago. After 20 years of working 50-60 hours a week building his business, Volz sold the Grass Valley, CA, repair shop in 2001 to shop foreman Bill Greenman to retire to the Oregon coast where he spent seven years. Then, moved back to Northern California in 2008 to work in the auto parts business.
Don’t Assume That Person is Qualified to Handle Your Social Media
There seems to be a common misconception in the business world that because “new media” involves technology, college-age people are automatically qualified to manage it. Don’t make this mistake! At the very least it could cost you wasted time and resources. Potentially, it could wreck your company’s hard-earned reputation.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
There’s Still Time to Win a Free Rotary Lift SmartLift Inground Lift
The Rotary Lift SmartLift is the world’s most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift’s 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online through December 31, 2010.
Unique Y-Lift Now Improves Productivity and Profitability Beyond the Alignment Bay
Rotary Lift’s award-winning Y-Lift is now available as a general service model (Y12) to improve productivity and profitability throughout the shop. The Y-Lift is a drive-on lift that uses a patented design and unique Y-shaped legs to provide faster rise/descent speeds and better vehicle access than traditional scissor or four-post lifts.