Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner -

Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner

Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

“We had a very successful test with the Raybestos brakes last year, and the feedback from all of our drivers was very positive,” said team owner Jack Roush. “This is the first time as an organization that we’ve designated a single supplier to meet all of our needs – and I think that speaks volumes about the quality products that Raybestos is producing.

“Slowing down is as crucial to winning as speeding up,” added Roush. ”We are confident this new relationship with Raybestos will play a big role in our success this year.”

"We are thrilled that all the Roush Fenway Fords are moving to the complete Raybestos brakes package for short track and road course events, where teams rely on superior braking performance in order to be competitive," said Josh Russell, Affinia’s director of sales & marketing for Raybestos Racing Brakes & Chassis.

"Roush Fenway wanted to reduce weight and enhance their stopping power, and the Raybestos package delivers on both counts. It’s a new partnership we are very excited about."

Roush Fenway will run Raybestos Sprint Cup short track and road course brake packages, including Raybestos legendary high-friction racing brake pads. The ultra-lightweight aluminum alloy Raybestos six-piston calipers are the stiffest and lightest calipers available in NASCAR. The innovative calipers were developed using Raybestos technology partner Alcon’s state of the art “optimized design” process, and include an asymmetric body design and advanced between-piston and crossover cooling features. The brake package also provides for the largest brake pad volume (surface area) and largest rotor (13.15” outside diameter, and 1.65” thick) available in NASCAR.

For more information about Raybestos brakes, visit Raybestos.com.

About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter@roushfenway.

You May Also Like

The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

Other Posts

Raybestos Rattlesnake Sweepstakes Winner Receives His Ride

Not even heavy rain and winds could dampen the festive mood at Automotive Electric Distributors (AED) in Vancouver, Wash., on Friday, May 9, the day that David Cramer received the keys to his custom 2014 Raybestos Rattlesnake Toyota Tundra.

NACE/CARS 2014 Meets Shop Owners’ Education, Training Needs

NACE/CARS 2014 has announced the full training and education conference program that organizers say will have shop owners, technicians and industry stakeholders covered from A to Z when it comes to training, education and unbeatable new sessions. In addition to this year’s event being the largest conference offering in NACE/CARS history, show organizers also have many of the industry’s leading experts speaking at this year’s event.

June 9-15 Is Automotive Service Professionals Week

The National Institute for Automotive Service Excellence (ASE) has declared June 9-15 as National Automotive Service Professionals Week. Building on the success of Automotive Service Professionals Day established in 2001, ASE launched National Automotive Service Professional’s Week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians, along with parts specialists and other support professionals who serve the motoring public.

Background Check Requirements And Best Practices Guidelines

Recently, the Equal Employment Opportunity Commission (EEOC) and the U.S. Federal Trade Commission (FTC) joined forces to publish guideline documents to continue to educate employers regarding background checks and the applicable laws and regulations surrounding them. The information provided isn’t anything new, but it serves as a good reminder for employers that currently are conducting background checks for employment purposes or those employers who may plan to start doing so.