Bosch Celebrates 125 Years of Technological Leadership
A young German engineer, Robert Bosch, founded an engineering company 125 years ago that then and today enjoys pivotal significance in the automotive industry and the aftermarket. Established in Stuttgart in 1886, as the “Workshop for Precision Mechanics and Electrical Engineering,” Robert Bosch Gmbh in 2011 is celebrating its 125th anniversary, as well as the 150th anniversary of its founder’s birth. 2011 is also the 75th anniversary of Bosch’s introduction of automotive diesel systems.
Bosch Again Dominates ‘Greatest Spectacle in Racing’; Wins 100th Anniversary of Indy 500
In one of the most exciting finishes in the history of the Indianapolis 500, Dan Wheldon won the 100th anniversary of “the world’s most important race” at Indianapolis Motor Speedway, driving a Bosch spark plug-equipped Dallara Honda V8.
Bosch Launches New Iridium Spark Plug; Once Again, Breaks New Ground in Spark Plug Innovation
New Bosch Iridium provides exceptional ignitability, performance, and durability, offering four times longer service life compared to standard copper plugs.
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
‘Driving Innovation’ Road Tour Showcases Bosch Leadership in Automotive Technology
Bosch launched “Driving Innovation,” a dramatic interactive traveling road tour at this year’s Indy 500 to demonstrate Bosch’s leadership in advancing automotive technology and building business for parts stores and service facilities.
ASA and Demandforce Announce Special Offer for ASA Members
The Automotive Service Association (ASA) announces a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what’s driving cars into the bays.
Executive Interview: Jim Dirksen, Vice President of Sales and Marketing, North and South America, Vehicle Service Group (VSG)
Vehicle Service Group (VSG) comprises eight major vehicle lifting and collision repair brands, including Rotary Lift, Revolution Lift, Forward Lift and Chief Automotive Technologies. As vice president of sales and marketing, Jim Dirksen leads the teams that promote and sell all of VSG’s lift brands throughout North and South America.
On-line Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.
National Car Care Month a Resounding Success
Increased industry participation and a multi-platform marketing communications program helped make National Car Care Month in April a resounding success.
WIX Filters Announces the Fast Cars and Country Stars Sweepstakes
WIX Filters, a member of the Affinia Group family of brands, through a partnership with the Performance Racing Network, is bringing race fans the Fast Cars and Country Stars Sweepstakes, which will provide one winner with a grand prize trip for two in 2012 to the capital of country music, Nashville, TN, and Bristol Motor Speedway for a NASCAR Sprint Cup Series Race.