The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
New AAPEX Education Sessions Geared for Parts Stores and Repair Shops
Among the 30 education sessions scheduled for the Learning Forum at the Automotive Aftermarket Products Expo (AAPEX), seven have been designed specifically for parts store and repair shop attendees. All AAPEX education sessions are free-of-charge to everyone and will be held Tuesday, Nov. 2 through Thursday, Nov. 4 in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.
Federated Launches New Website for Car Care Center Members
Federated Auto Parts has launched a new website for its Car Care Center members. Besides a detailed Car Care Center locator on the home page, the site also offers seasonal vehicle maintenance suggestions as well as a service interval schedule for when vehicle maintenance should be conducted.
Executive Interview: Jim Graninger, Vice President, Regional Business Unit, Bosch Diagnostics
Bosch’s Jim Graninger brings to automotive service more than 30 years of experience in the automotive industry, including over 20 years in the aftermarket arena. Before joining Bosch, he was Vice President and General Manager of Rexnord Industries, LLC, and prior to that, served in several vice president level roles with Snap-on, Inc., including their diagnostics business. Jim’s successful career includes international assignments in Germany, Ireland, and the Netherlands as well as international responsibilities for Asia, Australia and Latin America.
Things To Consider Before Opening Your Second Shop, Part I
You have thought about it long and hard and decided it may be time to open a second shop. Here are some things to consider: 97% of all new businesses fail within the first five years. There are two primary reasons that these businesses fail: Under Capitalization and Poor Management.
Producing a Quality Shop Video Can Help You Break Through the Clutter
Want to build your business by reaching customers through an exciting, visual medium? Videos may just be your answer. They can serve as the ideal medium to break through the clutter and help build your shop’s name and reputation in the community in a unique and visual manner.
Ohio Shop Owner Builds Business Based on Trust
While Tony Kelley, owner of Kelley’s Auto Service in Rittman, OH, credits his business’ success to factors such as people holding on to their cars longer and newer cars coming out of warranty, his clientele told a local reporter that the reason there is a steady stream of new customers bringing their cars to Kelley’s is “Trust.”
Let’s Connect: Rotary Lift Now Active on Facebook, Twitter and YouTube
Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.
Remember to Inspect Your Vehicle Lifts
Rotary Lift has an important message for technicians and shop owners: Remember to inspect your lifts. In addition to daily operator inspections, the Automotive Lift Institute (ALI) recommends that all vehicle lifts be inspected by a qualified lift inspector at least annually, “to ensure reliability and the continued safe operation of the lift.”
Brochure Alerts Motorists to Importance of Diagnostics in Vehicle Operation and Performance
Bosch has released an informative brochure intended to help the motorist understand automotive diagnostics and vehicle flash reprogramming, how they work and why they are very important when servicing most vehicles.