Business Maintenance for Peak Performance: Internal Analysis Will Rev Up Your Business, Part 2
In Part 1 of this article, we discussed how shop owners should follow a routine of daily monitoring and maintenance to ensure that performance is meeting business targets. Now, we turn to monthly, quarterly and annual checks to keep your business running smoothly and profitably all year long.
Taking the Mystery Out of Leasing
For the typical shop owner, the world of leasing can seem like a confusing landscape of options and costs. You may have heard conflicting information; some good, some bad, some neutral. I’m going to attempt to clear up this financial maze called leasing and suggest what to avoid and what to pay attention to.
New Hampshire Shop Repairs Vehicles to Precision: Dick Horan’s Precision Imports Fixes Vehicles Other Shops Can’t
Precision Imports in Manchester, NH, is a clean, modern vehicle repair facility with nine bays, and housing the latest in scan tool technology to fix a variety of import vehicles for a wide customer base. But when owner Dick Horan opened the doors 31 years ago, the shop could hardly be described as state-of-the-art.
Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI
For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.
Tips for a Successful Direct Mail Campaign
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.
The Training and Education Value Proposition
Whether you are a business owner or an individual, continuous education and training improves your return on investment. The key is to have a plan that can be implemented and measured.
Arizona Repair Shop Opens New Seven-Bay Facility
Gasoline Alley recently opened its brand new facility in Green Valley, AZ. The new shop, which is next to its previous location, features seven service bays as well as a sophisticated exhaust system, evaporative coolers to keep the shop cool during the summer and a waste oil heating system for the winter.
Bosch Acquires RTI Technologies
Bosch to expand in automotive air conditioning service market; acquisition presents new business opportunity for Bosch Diagnostics.
Bassmaster Weekend Series Winner Fishes to Victory with Federated Marine Battery Promotion
When Federated Auto Parts decided to sponsor the Bassmaster Weekend Series, the goal was to drive additional sales for their members. When Ryan McMurtury won the 2010 Bassmaster Weekend Series National Championship with a Federated battery in his boat, he received a check for $10,000 as an extra bonus.
Things to Consider Before Opening Your Second Shop, Part 2
As part of your business plan, you need to determine who you’re “A” customers are and do some demographic research to determine where they live and how many of them there are in a given five-mile radius.
