Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
Bosch Renews Partnership With Discovery Channel’s Storm Chasers To Launch New ICON Wiper Blade Advertising Campaign
Building on the success of the How Storm Chasers Clear the Way campaign introduced last year, Bosch has once again partnered with Discovery Channel for the popular Storm Chasers series to launch a dynamic new advertising campaign for the premium ICON beam wiper blade.
5 Proven Strategies To Grow Your Facebook Fan Base
Amy Porterfield, co-author of “Facebook Marketing All-in-One for Dummies,” presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook.
‘Driving Innovation’ Road Tour Showcases Bosch Leadership in Automotive Technology
Bosch launched “Driving Innovation,” a dramatic interactive traveling road tour at this year’s Indy 500 to demonstrate Bosch’s leadership in advancing automotive technology and building business for parts stores and service facilities.
Earn AAP, MAAP Credits for Education Sessions at AAPEX
Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.
Using Games and Play to Boost Productivity
As more Gen Y and Millennials enter the workforce, using gaming, social networking tools and advanced communication techniques are more effective for engaging employees. These 21st Century inventions provide opportunities to leverage tech-savvy talent that might otherwise go untapped or under-utilized.
Herman Trend Alert: Engaged Employees Increase Bottom Line Performance
Gallup psychologist James Harter, a researcher in Omaha, NE, examined 10 companies’ employee satisfaction surveys, employee retention rates, customer loyalty and financial performance. He found a direct relationship between employee satisfaction and overall company performance.
AAPEX Organizers Expand Education Program
In response to attendee feedback calling for more education and training opportunities at the Automotive Aftermarket Products Expo (AAPEX), the “Inside Track” Learning Forum has been expanded to include 28 education seminars. All sessions will be held over a three-day period in the Venetian in Las Vegas, NV, Tuesday, Nov. 2 through Thursday, Nov. 4.