Valuable Perks To Keep Your Shop ‘Top Of Mind’
What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the average customer comes in twice per year. If you can get each one to come in once more every year, you would grow your sales by 50% without spending a dime.
Auto Care Association Launches Operation Auto Care Veterans’ Program
The Auto Care Association has launched Operation Auto Care, a new program developed to help address the industry’s need for a new pool of talented employees. Driven by the association’s Education Committee industry career initiative, the program will connect transitioning military veterans with jobs in the auto care industry.
Auto Care Association CEO Kathleen Schmatz To Retire In December 2015
Kathleen Schmatz, president and CEO, Auto Care Association, recently announced her plans to retire, effective Dec. 31, 2015. Schmatz joined the association in 2002, and was named president and CEO on Jan. 1, 2004 after 30 years with Babcox Media.
It’s Time To Get Hyper
There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly, thanks to exponential growth in connectivity and devices like smartphones and tablets, according to a recent Google study entitled, “Brand Engagement in the Participation Age.”
Bosch ICON Wiper Blade Consumer Advertising Campaign Promotes New ’88 Feet’ Safety Message
Scheduled to run from the fourth quarter of 2014 through the first quarter of 2015, the new campaign draws attention to the importance of visibility in safe driving and is based on the fact that if drivers can’t see clearly for one second while driving at 60 mph, then they can’t see clearly for 88 feet … and a lot can happen in 88 feet.
Are Your Salespeople ‘Winging It’ On The Phone?
Each and every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. So, be honest, are your salespeople properly equipped to optimize each and every phone interaction they have with potential customers?
Adaptable Leadership Fuels Shop Harmony, Growth
You’d probably agree that your most valuable assets walk out of the door every evening. You’d likely also agree that every one of your employees is unique, bringing a varying level of skills to your shop, but also each displaying different personality traits that can affect the harmony within your business.
Marketing To Millenials
OMG! It’s about time there’s an article about Millennials (also known as Generation Y) and how they use the Internet. Millennials were born between 1980 and 2000, and there are more than 79 million of them in the U.S. Got any of them coming into your shop? Of course you do. And here’s a hint … they’re different!
Dan Freeman, Industry Veteran Of 50 Years, Takes A Look Back And A Look Ahead
Dan Freeman, who’s been at the helm of Automotive Parts Associates (APA) for 25 years, looks back on his storied and successful career, and looks forward to giving back to the industry in his well-deserved retirement that begins later this month.
Executive Interview: WIX Filters’ Edward Covington and Mike Harvey
WIX Filters’ Edward Covington, vice president of quality assurance, and Mike Harvey, brand manager, discuss what constitutes “normal” driving, seasonal car care tips and how the iconic WIX brand will mark 75 years in 2014.
