Age Of Convenience Dictates Streamlined Communication Methods
The manner in which the majority of your customers prefer to communicate about vehicle service is changing, as their need for convenient and easy information access accelerates. You likely have noticed that their attitudes and expectations are vastly different than what you were used to encountering.
Motorist Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you, maybe the following facts will: 59% of auto service customers under the age of 35 want to be communicated with via mobile applications and 31% of American mobile Internet users say that’s the primary way they access the web.
WIX Filters Announces ‘Ultimate XPerience Sweepstakes’ For XP Oil Filter Purchases
WIX Filters, a member of the Affinia Group family of brands, is launching “The Ultimate XPerience Sweepstakes” for aftermarket consumers who purchase XP filters, a new line of high premium oil filters. Beginning June 1, contestants can enter to win a trip for two to a NASCAR Sprint Cup, IZOD IndyCar or NHRA series race in 2013.
Raybestos Training Module Expands Techs’ Professional Skills
Technicians can further enhance their installation and service skills with e-learning training modules from Raybestos chassis parts – a member of the Affinia family of brands. The training module is available online and can be studied free of charge.
Raybestos ACE Training Integrates E-Learning
Raybestos Chassis Parts, a member of the Affinia family of brands, has released new e-learning training modules designed to help technicians further enhance their installation and service skills.
Mitchell 1 Manager SE Integrated With XCharge Credit Card Processing
Mitchell 1 announces it has integrated the XCharge payment processing system into its Manager SE shop management software. This enhancement fully integrates credit card processing into the shop workflow, making it quick and easy for automotive repair shops to process credit card payments from inside their shop management system.
Pam’s Motor City Automotive: Love For Cars Is The Foundation For A Successful, Female-Owned Repair Shop
Pam Oakes has always had a love for cars, a passion handed down through the generations of her family. In fact, she’s a fourth-generation technician; her father, grandfather and even great-grandfather came before her and taught her everything they knew.
Web University: Part 1
Beginning with this issue, we will answer shop owners’ questions about the most dynamic and increasingly important marketing channel, the Web. Whether it’s Google search, social media or what to do with Google+, you’ll find answers to the most challenging questions, in both a “Go Deep” and “Quick Bites” format. Questions submitted by shop owners will be answered by Uwe Kleinschmidt, CEO of AutoVitals, a leading supplier of web-based marketing and service advisor productivity tools.
Best Practices For Social Media And Crafting The Right Media Mix
In the first three parts of this article series, we talked about the ways that you can use web technologies to enhance customer service, increase customer satisfaction, create satisfied repeat customers and improve your shop’s bottom line in the process. In this article, I want to talk specifically about the web technology everyone else is buzzing about – social media – and how it can change the world of advertising for local businesses like yours.
Follow These Two Important Rules To Engage Customers For Life
In order to achieve ultimate success, shop owners must ensure that all of their systems, processes, programs, policies, procedures and initiatives are properly aligned to focus on improving the customer experience. A major part of this accomplishment involves making certain that all employees consistently execute customer-focused behavior.