Raybestos ’32 Roadster Pickup On Display at Petersen Museum
Recently, the Raybestos ’32 Roadster Pickup – built by Troy Ladd and his team at Hollywood Hot Rods – went on featured display at the Petersen Automotive Museum in Los Angeles, CA.
Make National Car Care Month Your Business Resolution
Looking for a way to bolster your business in the new year? By making a resolution to conduct a community car care event during National Car Care Month, your business will reap the benefits, according to the Car Care Council.
Bosch Acquires RTI Technologies
Bosch to expand in automotive air conditioning service market; acquisition presents new business opportunity for Bosch Diagnostics.
Bassmaster Weekend Series Winner Fishes to Victory with Federated Marine Battery Promotion
When Federated Auto Parts decided to sponsor the Bassmaster Weekend Series, the goal was to drive additional sales for their members. When Ryan McMurtury won the 2010 Bassmaster Weekend Series National Championship with a Federated battery in his boat, he received a check for $10,000 as an extra bonus.
Business Maintenance for Peak Performance: Internal Analysis will Rev Up Your Business, Part 1
From my experience, cars and companies have a lot in
common when it comes to keeping them running smoothly
and achieving top performance. The owner’s manual for any business is the strategic plan that has been developed. The
gauges are the financial reports that are generated on a daily, weekly, monthly, quarterly and annual basis.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
GM to Phase Out Goodwrench Brand in Favor of New ‘Certified Service’ Program
As part of an initiative to better connect General Motors’ brands with customers, the automaker has announced that Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.
Hot Rod Chassis & Cycle To Build Raybestos Brakes ’64 GTO-R
The Raybestos GTO-R will be given away to one lucky professional mechanic or do-it-yourselfer Raybestos customer as part of an upcoming summer 2011 North American sales promotion, and the build process will be chronicled in national television, magazines, social media and exclusive content on the company’s RaybestosGarage.com micro-site.