Bosch Icon Wiper Blades Join Discovery Channel’s ‘Storm Chasers’ for How Storm Chasers Clear the Way Campaign
The national Bosch ICON advertising campaign features storm chaser Reed Timmer and his armored SUV, “Dominator” equipped with ICON blades to “clear the way,” as he tangles with tornados to gather data and gain insight on these destructive twisters.
Winner of the Raybestos ’32 Roadster Pickup Hauls in a Classic
Vin Paladini of Great Falls, VA, considered himself “the luckiest man in Las Vegas” this week, as he was publicly announced as the winner of the Raybestos ’32 Roadster Pickup from the summer 2010 national promotion. Paladini’s name was drawn as winner from more than 45,000 entries received.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
AAIA Town Hall at AAPEX: Industry Resets, Realigns Aftermarket for Growth and Prosperity
The resounding message echoed among panel members was that the economic reset that resulted from the recent recession has prompted an industry reset that will position the aftermarket for growth, but they cautioned that we should not forget the lessons we learned the past year.
Latest Toyota Recall Due to Replacement Brake Fluid and OE Seals
Toyota Motor Sales announced it will conduct a voluntary Safety Recall for a brake problem that occurs once the vehicle has been serviced with non-factory fill/genuine brake fluid. Drivers may experience a small amount of the brake fluid leaking from the brake master cylinder, resulting in illumination of the brake warning lamp.
Robeks Smoothie Franchisee Anne Randles
In the automotive service industry, there are more than 100 automotive franchises trying to sign new franchisees. These franchises can range from windshield repair to full-service repair. Whatever the case, turning your location into a franchise, buying an existing franchise or starting a new franchise can be a challenging task.
Choosing a Lift That Will Contribute Most to Shop Profitability
As the centerpiece of the service bay, lifts are critical to the productivity and profitability of any automotive repair shop. A lift that’s properly matched to the job at hand will let technicians work more efficiently, for greater profitability. If the lift is well-made, it will provide enhanced productivity for years to come.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
AASA ‘Know Your Parts’ Campaign Promotes Quality Brand Name Aftermarket Parts
The Automotive Aftermarket Suppliers Association (AASA) has initiated a “Know Your Parts” awareness and educational campaign designed to address concerns over the low-cost, off shore, generic auto parts that are flooding the domestic aftermarket.
Tap Into the Power of Collaboration To Grow Your Business, Part 2
In Part 1 of this series, we discussed how collaboration can positively affect your business by producing better business decisions. Now, let’s discuss options for broadening your decision-making inputs by finding the right business group for you.