GM to Phase Out Goodwrench Brand in Favor of New 'Certified Service' Program -
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GM to Phase Out Goodwrench Brand in Favor of New ‘Certified Service’ Program

As part of an initiative to better connect General Motors’ brands with customers, the automaker has announced that Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.

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As part of an initiative to better connect General Motors’ brands with customers, the automaker has announced that Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.

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Chevrolet Certified Service, Buick Certified Service, GMC Certified Service and Cadillac Certified Service are being launched as part of a larger strategy by the company to strengthen the relationship between the customer and the four brands.

As an extension of this strategy, GM will phase out the Goodwrench brand name effective Feb. 1, 2011, in the United States.

“Our No. 1 priority is providing a world-class ownership experience that creates positive long-lasting relationships with our customers,” said Steve Hill, vice president and general manager, GM Customer Care and Aftersales. “Certified Service supports GM’s strategy to focus on the four brands – Chevrolet, Buick, GMC and Cadillac – and is a natural extension of the customer’s vehicle purchase experience at the dealership.

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"This is more than a name change – it is a declaration of our commitment to our customers, with exclusive vehicle diagnostics and connectivity via OnStar, competitively priced services and parts, increased adviser and technician training, and working jointly with our dealers to focus on customer satisfaction," he added.

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