For the third consecutive year, Federated will sponsor the Federated Auto Parts 400 NASCAR Sprint Cup Series race at
the Richmond International Raceway (RIR). This year’s Federated 400, the “One
Last Race to Make the Chase,” is scheduled for Saturday, Sept. 6 at 7:30 p.m.
EDT. The race will be televised nationally on ABC-TV.
Last year, more than 2,000 Federated
members and customers joined a near capacity crowd at RIR to witness Carl
Edwards capture the checkered flag at the Federated 400. In addition, more than
5 million television viewers watched the race on ABC.
“Our members and vendor partners have
embraced our race sponsorship,” said J.R. Bishop, director of motorsports and
event marketing for Federated Auto Parts. “Not only is it an exciting weekend
of racing and hospitality, but the feedback we have received from our members
and suppliers is that a lot of business gets done during race weekend.
“Our vendor expo held at the track
on race day is a big hit and this year, several of our vendors are conducting
their own ‘Suite Deal’ promotions, where winners will get a chance to watch the
Federated 400 from a luxury suite at the track.”
NASCAR legend and longtime Federated
spokesperson Kenny Schrader will be on-hand the entire weekend and will join
the “Suite Deal” winners at the race. Schrader also will conduct a driving
experience at the RIR the day after the race for several lucky contest winners.
“RIR’s long-term partnership with
Federated Auto Parts is one of the best in all of NASCAR,” said Dennis
Bickmeier, president of the Richmond International Raceway. “Not only does
Federated entitle one of the most prestigious events on the schedule – the
final race before the Chase for the NASCAR Sprint Cup – but they also activate
like no other sponsor in the sport. With hundreds of Federated members and
customers enjoying The Midway, hospitality pavilion, pit road and grandstands,
you can’t walk very far without seeing the famous orange and blue associated
with Federated. We’re looking forward to many more years of having them on
board as one of our best and most visible partners in the RIR family.”