Federated To Be Presenting Sponsor On ESPN Of Nov. 2 NASCAR Sprint Cup Race -

Federated To Be Presenting Sponsor On ESPN Of Nov. 2 NASCAR Sprint Cup Race

As the "Chase" heats up, Federated will continue to be in the thick of the action. After sponsoring the Federated Auto Parts 400 on Sept. 6, the last race before the "Chase," Federated has announced it also will be the presenting sponsor of the ESPN broadcast of the NASCAR Sprint Cup race on Nov. 2 at Texas Motor Speedway.

As the “Chase” heats up, Federated will continue to be in the thick of the action. After sponsoring the Federated Auto Parts 400 on Sept. 6, the last race before the “Chase,” Federated has announced it also will be the presenting sponsor of the ESPN broadcast of the NASCAR Sprint Cup race on Nov. 2 at Texas Motor Speedway.

“The race at Texas Motor Speedway will get a lot of national attention. By that time, there will be only three races left in the season and the AAA Texas 500 will be the next to the last race in the ‘Eliminator Round of the Chase,’” said J.R. Bishop, motorsports and event marketing director for Federated.

At the start of the Nov. 2 race, there will be eight drivers left who have a chance to win the season championship. If one of those eight drivers wins the race at Texas Motor Speedway, they will automatically qualify as one of the four drivers eligible to compete for the season championship in the final race of the season, the NASCAR Sprint Cup Championship held Nov. 16 in Miami, Fla.

“NASCAR fans will be sure to be tuned into ESPN on Nov. 2, so this race will be great exposure for Federated and our members,” said Bishop. “As the presenting sponsor on ESPN, Federated will have its logo and messaging throughout the race broadcast on billboards and other on-air graphics as well as audio mentions. We are excited to be a part of the ‘Chase’ and look forward to a great day of racing on ESPN.”

You May Also Like

MEMA Celebrates 120th Anniversary

Milestone underscores MEMA’s legacy supporting vehicle suppliers’ interests.

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

Castrol Turns 125, Debuts New Market Strategy

Castrol plans to explore additional innovative technological opportunities.

Auto-Wares Group Wins TCED Super Bowl Contest

Auto-Wares winners will be accompanied by TCED President Elise Rozon.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

Restore & Protect motor oil showcased in ad before Super Bowl LVIII.

MPA To Offer Free Part Smart Training in 2024

All training sessions are free and will be captured on video. Certificates of completion will be provided.

Other Posts

PRT Launches 22 New Products on Complete Strut Assemblies

Portfolio expands to more than 12 million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and identify future talent.