Bosch Launches New Iridium Spark Plug; Once Again, Breaks New Ground in Spark Plug Innovation -

Bosch Launches New Iridium Spark Plug; Once Again, Breaks New Ground in Spark Plug Innovation

New Bosch Iridium provides exceptional ignitability, performance, and durability, offering four times longer service life compared to standard copper plugs.

It was 1902 when Robert Bosch invented the first commercially viable high voltage spark plug and magneto that revolutionized the automotive industry. Now in 2011, after a long history of its major spark plug innovations – such as heat ranges in spark plugs, copper core spark plugs and long-lasting platinum spark plugs – Bosch is once again breaking new ground.

The new Bosch Iridium spark plug was developed using the same leading-edge innovations in design, manufacturing processes and materials found in Bosch spark plugs used by Domestic, Asian, and European original equipment manufacturers (OEMs) around the world.

New Bosch Iridium provides exceptional ignitability, performance, and durability, offering four times longer service life compared to standard copper plugs.

“The move to smaller engines and from carburetors to port injection to gasoline direct injection (GDI) required a significant change in spark plug technology,” said Mark Wilkinson, Group Product Manager for Spark Plugs for Bosch. “Developed in close collaboration with automakers, the fine-wire center electrode with our proprietary iridium alloy meets the demanding conditions in modern engines. By maintaining the OE spark position/gap and using ‘Best-in-Class’ materials ‒ iridium alloy which is designed to give maximum life ‒ and exclusive manufacturing processes, new Bosch Iridium surpasses all other spark plugs by delivering both performance and long life – all at a competitive price,” he said.

“Bosch Iridium’s outstanding performance and durability are due to its basic design: the extensive use of precious metal in both the center and tapered ground electrodes, and the unique Bosch 360-degree Continuous Wave Laser Welding process. Our best-in-class laser welding processes ensure durable precision welds which will prevent micro fractures caused by the intense heating and cooling experienced by a spark plug over its lifetime,” Wilkinson said.

New Bosch Iridium is designed for Domestic, Asian, and European applications and will cover 71 percent of vehicles in operation with 15 part numbers launching in June 2011.  The program will be expanded in the coming months to include additional part numbers and vehicle coverage.

Bosch Iridium is backed by an industry-leading 7-year satisfaction guarantee and a 12-month professional technician warranty for repair shops that includes:

•    Labor charges for replacement covered by Bosch for up to one year after installation
•    A toll-free number for processing and tracking claims due to defects in materials and workmanship.
•    A downloadable online claim form

According to Wilkinson, “New Bosch Iridium’s ‘Best-in-Class’ OE design, best coverage, product guarantee/warranty, and competitive pricing make it clearly the best value in the market for repair shops, distributors and motorists.”

“At Bosch, we constantly endeavor to redefine and improve the product segment to drive profitability for our retailer and installer customers and enhance value for the consumer,” said Wilkinson. “The premium spark plug segment has been growing steadily and Bosch’s strategy has been to use the latest OE-driven innovations to offer a premium quality product to the motorist while enhancing profitability for the entire service industry. New Bosch Iridium addresses the needs of the iridium plug market segment with high performance and quality that are synonymous with the Bosch brand,” he said.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit:

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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