MAP Expands Brake Safety Awareness Event From A Week To A Month
For the sixth consecutive year, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness. But this year, instead of covering just one week, the successful annual promotion will expand to the full month of August.
GM Recalls Chevy Cruzes For Risk Of Engine Fires
General Motors is recalling 413,418 Chevrolet Cruzes in the United States for the 2011 and 2012 model years to modify the engine shield under the vehicle. This change will help prevent any liquids from being trapped in the engine compartment, where a fire could start and spread.
Washington State Issues Proposed Brake Pad Regulations
The Washington State Department of Ecology formally proposed on June 20 regulations to implement chapter 70.285 RCW, relating to the composition of brake pads, also known as the Better Brakes Law. The Better Brakes Law phases out the use of certain substances including copper, asbestos and several heavy metals from automotive brake pads, both aftermarket and original equipment.
Mitchell 1 Launches New ProDemand Website
Mitchell 1 announces it has launched an informative new website for its ProDemand repair information software. The site features a wealth of information about the next generation of software from Mitchell 1 that will change the way that automotive technicians service vehicles, said the company.
Federated To Sponsor Sept. 8 NASCAR Sprint Cup Race In Richmond
The NASCAR Sprint Cup “Race Before the Chase” will have a new sponsor this season. Now called the Federated Auto Parts 400, the “Chase” will be held on Saturday, Sept. 8 at the Richmond International Raceway and will be televised nationally on ABC.
Bosch Spark Plugs Launches ‘The Gut-Check Challenge’ On Facebook
Bosch Spark Plugs is asking car enthusiasts who think they have automotive smarts to give the company’s “Gut Check Challenge” a try.
Bosch Introduces OE-Quality QuietCast Medium Duty Disc Brake Pads
Bosch has introduced a new series of QuietCast Medium Duty Premium Disc Brake Pads, expanding the QuietCast brake products line with the addition of 24 popular Medium Duty Brake Pad numbers.
Winners Of The Raybestos ’64 GTO-R Take Ownership On Power Tour
s, were in attendance to deliver the company’s 1964 GTO-R promotional project build to its prize winners – Nina and Mike Murray from Flesherton, Ontario, Canada. The Murrays’ winning entry was pulled from more than the nearly 60,000 unique entries received as part of the brand’s Summer 2011 North American sales promotion.
Customers Charged Up About Their Long-Lived ACDelco Batteries
In 1986, Ronald Reagan was president; oil prices dipped below $10 a barrel; an upstart software company named Microsoft issued an Initial Public Offering for stock; Bobby Ewing was brought back to life on the TV soap “Dallas”; and Jeff Becker bought an ACDelco Freedom 60 battery in suburban Los Angeles.
Executive Interview: Mark Polke, Director, Service Workshop Concepts North America, Robert Bosch LLC
Mark Polke brings 32 years of experience in the automotive industry to the Bosch Service Network. Before joining Bosch, he was the Regional Marketing Manager for Bridgestone Americas Tire Operations, and prior to that co-owner of three independent tire and service shops. In addition, he served as an Area Sales Manager, Operations Supervisor and Territory Manager with Bridgestone/Firestone Tire Operations. Mark started his career selling tires and service for an independent Firestone Tire & Service center.
Looking To Drive Up Technician Productivity?
For decades management trainers have told shop owners that it’s good to have some “healthy competition” between their employees. Here at Elite, we agree. Competition can drive personal development, it can drive productivity, and there is no doubt that it can drive profits. Ironically, it can also take all three in the wrong direction.
Getting The Customer To Return
As business people, we often get too caught up in sales numbers, gross profit margins, car counts and average work order dollars. Those are the numbers of your business, but what is the heart of your business? What will drive your business for generations to come?