What Every Customer Needs To Hear
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that you were paying attention when they were speaking to you, but will communicate that you truly understand the positions that they are in.
Marketing During Tough Economic Times
During these tough economic times, you need to watch every dollar. One way of controlling your advertising costs is by implementing what we here at Elite refer to as “Grass Roots” marketing campaigns. These are any campaigns where you reach potential customers while they are outside of their homes and workplaces. Little league games, charity drives, local fairs, etc., are all good examples.
Mitchell 1 To Hold Shop Management System Training Workshop In St. Louis
Mitchell 1 will hold this year’s second Shop Management System Training Workshop July 19-21 in St. Louis, MO. The training workshop is designed for those who have previously established competence using their shop management software and now want to learn more advanced capabilities, better methods and shortcuts.
ACDelco Introduces Professional New Alternators And Starters
ACDelco has introduced an all-new line alternators and starters to its Professional family of aftermarket rotating electrical components. With 212 alternators and 122 starters – 334 SKUs in total – the line covers both General Motors and non-GM applications, with 81-percent market coverage for model years 1970-2010, according to ACDelco.
ACDelco Introduces Advantage Drag Links And Center Links
ACDelco has announced the addition of drag links and center links to its all-new ACDelco Advantage portfolio of aftermarket chassis components. There are 252 part numbers currently available.
iATN Waveform Library Exceeds 30,000 Files
The International Automotive Technicians Network (iATN) Waveform & File Library recently exceeded 30,000 vehicle-specific files, all uploaded by iATN members based on their real-world automotive repair experiences. The extensive library includes waveforms, scan data images, component photos and other vehicle-specific images, documents and videos.
Mudlick Mail Expands Free Lead Tracking Program
Direct mail provider Mudlick Mail announced it is expanding its efforts to help clients measure the effectiveness of their marketing campaigns. The company, which serves automotive repair shops, is now providing every customer with a free call-tracking service that logs and records calls generated by that client’s direct mail program.
New Know Your Parts Informational Website Seeks Repair Professionals’ Input
Know Your Parts, the industry awareness campaign initiated by the Automotive Aftermarket Suppliers Association (AASA), recently announced the launch of its new informational website for repair professionals, www.KnowYourParts.com, and a drawing for a $500 Snap-on gift card for one lucky automotive aftermarket “end-user” who submits suggestions at the site.
WIX Filters Meets Customer Education Needs With Institute Of Filtration Technology And eLearning Center
WIX Filters continues to provide product training and education on the latest filtration technologies to customers by providing a hands-on, classroom experience at the WIX Institute of Filtration Technology in Gastonia, NC, and online courses through its eLearning Center.
Car Care Council Partners With Dartmouth’s Big Green Bus
The Car Care Council has partnered with Dartmouth College for the Dartmouth Big Green Bus 2012 cross-country road trip this summer. The council’s popular car care guide, which highlights the importance of preventive maintenance and provides ways to make vehicles run more environmentally friendly, will be distributed to motorists during the bus stops.
New Raybestos Brand Brake Parts Released For Acura And Volvo
Affinia Group has announced that brake pads, calipers and rotors have been added to the Raybestos brakes catalog for 2013 Acura and Volvo models.
Federated Honors Member Tim Trudnowski With Industry Advocacy Award
The second-ever Federated Industry Advocacy Award was recently presented to longtime Federated member Tim Trudnowski at the annual Federated national meeting held in Phoenix, AZ.
