Federated Auto Parts Becomes a Brembo Distributor
Continuing its efforts to increase access to its offering of premium brakes for the North American market, Brembo recently announced the addition of Federated Auto Parts to the company’s list of distributors.
United Auto Supply Customer Wins Federated-ATP ‘TTech Sweepstakes’
George McGarvey, owner of George’s Auto Repair in Westby, WI, is the grand prize winner of the Federated-ATP “TTech Sweepstakes.” McGarvey, a customer of Federated member United Auto Supply of La Crosse, WI, received an ATP TTech machine, valued at almost $5,000.
Car Care Council Launches Web Video Series
The Car Care Council has created a web video series by segmenting its award-winning consumer video, “Auto Service and Repair: What to Expect,” into eight short episodes that will be posted to the council’s YouTube channel, Facebook page and Twitter feed every two weeks at 9:30 a.m. EST, starting Tuesday, July 31.
WIX Filters Launches New Website
WIX Filters, a member of the Affinia Group family of brands, has launched a completely refreshed website featuring enhanced functionality, easier navigation and a modern, clean design that incorporates the new “We Love Engines” creative campaign platform.
The Key To Effective Service Advisor Pay Programs
As with any compensation program, the first thing you’ll need to do is conclude what you want to accomplish with any change in employee behavior. Where most shop owners get into trouble is they’ll immediately say they want to see higher sales when it comes to their service advisors. So they’ll put their advisors on a commission program that’s based on sales, and as you can imagine, their sales typically go up. Unfortunately, so do their expenses and customer complaints.
Bring More Cars Into Your Shop
Although most shops have sales goals, very few have car count goals. In all of our service advisor training courses, one of the things we teach the advisors is to establish daily car count goals that are based on sales goals.
The Customer Can Buy The Part For Less
A customer calls to tell you they discovered that they could have bought a part you sold them for less somewhere else. You can reduce those calls by doing a great car delivery that includes going over the repair order in detail, but when that call inevitably comes in, consider saying something like this …
Why Should A Customer Buy What You Are Selling?
Ever wonder why a customer does not see the value in what you are recommending and declines the service or repair? Our sales approach, at times, assumes that the customer fully understands the reason for or benefits of a particular service or repair, when in reality, they may have no idea what we are speaking about.
Bosch Introduces Duraterm Glow Plugs
Bosch’s revolutionary Duraterm glow plug technology utilizes a self-regulating control system that reduces glow wait time by more than 50 percent, said the company.
Raybestos Brand Increases Focus On Growing Demand For Import Parts
As sales of import vehicles continue to outpace domestics, Raybestos brand chassis parts – a member of the Affinia family of brands – is launching a new sales and marketing strategy to address the growing demand for import replacement parts.
You Can’t Lose With Federated Car Care And The ‘Let It Ride’ Sweepstakes
How about winning a car? How about winning a trip? How about winning both? With the Federated “Let it Ride” Sweepstakes, one lucky Federated Car Care Center member will not only win a trip to Las Vegas, but also be awarded a Chevy SSR to take home. Not bad for a grand prize.
SafeBraking.com Website Highlights The Dark Side And Lighter Side Of Brake Repair
SafeBraking.com is a news website that tackles the difficult issue of safety in brakes with a message that keeps visitors engaged. The website is a collaboration between NUCAP and Babcox Media and harnesses the power of targeted and unique content.