Bosch Spark Plugs Launches 'The Gut-Check Challenge' On Facebook -

Bosch Spark Plugs Launches ‘The Gut-Check Challenge’ On Facebook

Bosch Spark Plugs is asking car enthusiasts who think they have automotive smarts to give the company's "Gut Check Challenge" a try.

Bosch Spark Plugs is asking car enthusiasts who think they have automotive smarts to give the company’s “Gut Check Challenge” a try.

From now until July 18, a new online competition launched by Bosch Spark Plugs at tests real automotive know-how and spark plug smarts of auto enthusiasts, technicians and do-it-yourself (DIY) motorists in the U.S.

The Gut Check Challenge grand prize winner and a guest will be flown to the Mecum Auto Auction, which takes place Aug. 16-18 in Monterey, Calif., where Wayne Carini of Velocity Network’s "Chasing Classic Cars" will help the winner place a bid on a dream car. If he or she wins the bid, Bosch will put up to $25,000 toward the payment.

The online contest consists of 20 multiple-choice questions. Any user who answers 16 or more questions correctly will move on to the final round consisting of three write-in questions that will require essay-type answers. In the event of a tie, the final write-in questions will be judged by a panel of experts.

“The Gut Check Challenge competition provides us with an excellent avenue to reach and engage Bosch’s loyal Facebook community of automotive enthusiasts whose knowledge we respect and are looking to recognize,” said Pam Krebs, director of advertising and sales promotion for Bosch.

According to Krebs, “While Bosch is continuing to advance the designs of these spark plugs which are most like OE, we know that the more knowledgeable our customer is, the better he or she will recognize and value our spark plugs."

The new Bosch line of OE fine-wire spark plugs includes the all-new Bosch Platinum and Bosch Iridium spark plugs. These plugs bring the best in OE technology to the aftermarket, including a 360-degree continuous laser welded iridium center electrode and a laser welded iridium-platinum alloy tipped ground electrode, Krebs says. Designed for American, Asian and European applications, the Bosch OE line of fine-wire spark plugs meet or exceed OE specifications and are all pre-gapped, helping a service technician reduce repair time and avoid comebacks, according to the company. They are backed by a seven-year consumer satisfaction guarantee and a 12-month professional technician warranty.

To further build knowledge about Bosch’s OE fine wire line of spark plugs, visit where you will find a host of information including features and benefits, promotions, rebate offers, part finder, videos and more.

The contest will be live on the official Bosch Facebook Page until July 18.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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