Federated Continues Sponsorship Of ‘Two Guys Garage’ TV Show
Federated Auto Parts is continuing its sponsorship of the popular SPEED Show Two Guys Garage hosted by Kevin Byrd and Willie B. The new season features new “TechTalk by Federated Auto Parts” and “Break Room” segments highlighted prominently in each episode.
Executive Interview: Nicholas Jacquez, Vice President Of Marketing & Product Development, Affinia Global Chassis
With the sale of Affinia’s brake division, Nicholas Jacquez became the Vice President of Marketing and Product Development for Affinia Global Chassis. With an even stronger focus on chassis parts, Jacquez explains how he and his team plan to refresh the relevance of the Raybestos chassis brand and increase the efficiency and profitability of its customers.
WIX Filters Launches New XP Line Of High Premium Oil Filters
WIX Filters, a member of the Affinia Group family of brands, has launched a new XP line of high premium oil filters engineered to withstand the toughest of driving conditions and scientifically designed to maximize the performance of synthetic motor oils.
Elite Offers 5-Day Comprehensive Shop Management Course
Elite Worldwide’s AMI-accredited “Fly With the Eagles II” shop management course will be held in San Diego, CA, May 15-19. The course will be presented by Elite president Bob Cooper, who built this course from the ground up based on his own success as a shop owner, and his experience helping thousands of other shop owners build more successful businesses over the last 20-plus years.
Mitchell 1 Manager SE Integrated With XCharge Credit Card Processing
Mitchell 1 announces it has integrated the XCharge payment processing system into its Manager SE shop management software. This enhancement fully integrates credit card processing into the shop workflow, making it quick and easy for automotive repair shops to process credit card payments from inside their shop management system.
Raybestos Chassis Parts, Joe Gibbs Racing Team Up For Latest Sweepstakes
The Raybestos Chassis Winners’ Circle Sweepstakes rewards technicians for installing premium Raybestos Professional Grade chassis products. In addition to earning custom T-shirts, JGR caps and jackets, participating technicians also will be entered for a chance to win a Dewalt drill or a Dewalt reversible impact wrench (winner’s choice); a flat screen 32-inch TV; or a check for $1,000.
New Raybestos Brand Brake Pad Applications Added For Late-Model Imports
Raybestos brand brake parts – a member of Brake Parts Inc. (BPI) – has added listings for 58 makes and 341 models that cover the 2013 model year.
Federated To Sponsor ‘Last Race Before The Chase’ NASCAR Sprint Cup Race At Richmond
Federated will again sponsor NASCAR’s “Last Race Before the Chase.” The Federated Auto Parts 400 Sprint Cup race will be held on Sept. 7 at the Richmond International Raceway and will be seen nationally on ABC-TV.
‘Double Down’ With ACDelco Spring Promotion
ACDelco is launching a spring sales promotion with a very simple premise: Increase April and May 2013 parts purchases over 2012 levels and receive additional earnPOWER point payouts. Double your level’s increase and receive double the earnPOWER points.
Bosch Launches Contest Recognizing The Best Of The Bosch Car Service Centers
Bosch has launched an exciting new contest for its exclusive Bosch Car Service network of shops seeking the ‘best of the best’ shops across the United States. Participating shops are required to upload a photo of their facility, and the photos of the top three shops that reflect the best use of the Bosch Car Service brand will win the prize. Three winners – all of whom must be shop owners – will be selected to receive a trip to go behind the scenes with Bosch at Hendrick Motorsports in Concord, NC.
Elite Announces Date For Full-Day Shop Management Course
Elite Worldwide has announced that its 8 Steps to a More Profitable Auto Repair Shop seminar for shop owners will be held on April 27th in Irvine, CA. The course will be presented by Elite president Bob Cooper, who has helped thousands of shop owners build more successful business over the last 20 plus years, and business development expert Doris Barnes.
April Is National Car Care Month: Spring Into Action
April is National Car Care Month and the Car Care Council reminds motorists to spring into action and follow 10 basic maintenance procedures to make sure their vehicles are running at peak performance for the summer driving season.