Federated Continues Sponsorship Of 'Two Guys Garage' TV Show -

Federated Continues Sponsorship Of ‘Two Guys Garage’ TV Show

Federated Auto Parts is continuing its sponsorship of the popular SPEED Show Two Guys Garage hosted by Kevin Byrd and Willie B. The new season features new "TechTalk by Federated Auto Parts" and "Break Room" segments highlighted prominently in each episode.

Federated Auto Parts is continuing its sponsorship of the popular SPEED Show Two Guys Garage hosted by Kevin Byrd and Willie B. The new season features new “TechTalk by Federated Auto Parts” and “Break Room” segments highlighted prominently in each episode.

“Federated Auto Parts is proud to kick off the third year of association with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “The ‘TechTalk by Federated Auto Parts’  and ‘Break Room’ segments have been well received by our members, customers and manufacturing partners.  Kevin Byrd and Willie B. have a great way of taking product stories and getting the message across in a precise, professional manner with a little good humor and fun mixed in.”

New episodes of Two Guys Garage are airing now on SPEED and are scheduled to run until November 2013. New “TechTalk by Federated Auto Parts” and “Break Room” segments will be featured during each episode and will become available on the Federated Auto Parts website and YouTube channel after airing. The segments showcase the quality parts, outstanding service, product advantages and new innovations offered by Federated and its manufacturing partners.

“We have expanded our involvement this year to include a full episode feature on Truck U, a companion show to Two Guys Garage that also airs on SPEED,” said Moore. “We enjoy working with the Truck U hosts, Matt Steele and Bruno Massell, as we branch out to show viewers that Federated Auto Parts and its Car Care Center members are true vehicle experts.”

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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