Shop Owner Staff, Author at Shop Owner Magazine - Page 266 of 328
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ACDelco Reveals New, Licensed Li-ion 18V 1/2-In. Drill

For projects that call for a lot of power, ACDelco announces a new, ACDelco-licensed Li-ion 18V 1/2-inch drill to its growing portfolio of auto and equipment tools. It features 444 in.-lbs. of maximum torque yet weighs less than 4.5 pounds.

Elite To Offer Repeat Of Complimentary Webinar For Shop Owners

Elite Worldwide has announced that due to popular demand, its The Best-Kept Secrets to Marketing to Your Customers webinar will be presented again on Tuesday, June 4th at 10:00 a.m. PST. The webinar will be presented by Elite business coach Joe Marconi, an industry-leading shop owner who runs two of the top shops in America, and will be offered free of charge.

SEMA Show Registration Now Open

Individuals may now register to attend the 2013 SEMA Show. The annual trade show, which is open to industry professionals in the automotive specialty equipment market, is set for Tuesday-Friday, November 5-8, 2013, in Las Vegas, Nev.

The Best-Kept Secrets To Servicing Fleet Accounts

We all know that the industry is continuing to evolve, and you will be seeing your customers less often as time goes on. Accordingly, you will need to find ways to keep your service bays full. One way is through commercial accounts, which we will call fleet accounts. Now, I realize that fleet accounts may not be practical for some of you, but for those of you who are open to servicing such accounts, here are some tips you may want to consider.

Give Your Customers Options

Recently, I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related questions directed toward me flowed faster than the wine was flowing.

Build Morale And Car Counts

If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of.

5 Sales Training Tips That Will Save You A Fortune

Have a clear understanding of where your advisors need help the most. For example, some advisors can perform very well with first-time callers, but they struggle when presenting sales, with sales objections, or with dealing with difficult customers. Before you send your advisors to any sales training, you should do a needs analysis and make sure that the course can help you in the specific areas of improvement that you are looking for.

Sell The Job, Not Labor Time And Parts

The other day, a customer brought his car in for a routine oil change service and the technician noticed a light stain from the water pump. The technician brought this to the attention of the service advisor, who informed the customer. This is a long-time customer who never questions us on any recommendations or work. Because this customer lives 30 minutes away, we always make arrangements to accommodate him while he waits for the vehicle.

Toyota And Lexus In The U.S. Accounted For Nearly 2 Million Of Total 5 Million Global Hybrid Sales

Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.

Weathers Motors Honored As Federated Shop Of The Year

Weathers Motors, Inc. of Media-Lima, Pa., has been selected as the Federated Shop of the Year, it was announced today by Phil Moore, senior vice president of Federated Auto Parts.

Motorist Assurance Program Advises Consumers, Shops On Maintaining Older Vehicles

Consumers are keeping vehicles longer and longer and the average age of a vehicle on the road is more than 10 years old. In many of these older vehicles, the odometer reading already exceeds the mileage intervals listed in the manufacturer’s maintenance schedule.

Mitchell 1’s SocialCRM Offers New Business Contact Syndication Feature

Mitchell 1 has added a new Business Contact Syndication feature to its SocialCRM digital marketing services. This new feature ensures that an auto repair shop’s name, address and phone number (NAP) are correct and consistent across the Internet and then distributes or “syndicates” the information out to hundreds of search engines, local directories, mobile applications and social media sites.