Shop Owner Staff, Author at Shop Owner Magazine - Page 269 of 328
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Mitchell 1 Adds Labor Time Estimating Program For Trucks

Mitchell 1 has launched TruckLabor, which the company said is the first comprehensive labor time estimating product for medium and heavy trucks.

Raybestos Brakes Helps Technicians ‘Go Green’ With $50 Cash Rebate

To help shop owners draw more brake jobs this spring, consumers will be enticed with some extra green … up to $50 with the purchase of qualifying Raybestos brake pads and rotors.

Bosch Named Most Admired Automotive Parts Supplier By Fortune Magazine

This is the second consecutive year that Bosch has been recognized as the most admired automotive supplier. The company was ranked fifth among the “most admired” German companies included in the survey, and 15th among all companies outside the U.S.

Waiting Room Tips For Shop Owners

If you want to build a more profitable auto repair business, here are six proven tips for your waiting room that can help you do just that.

How Advertising Works

People buy when they are ready to buy, not necessarily when you are ready to sell. Don’t get frustrated if an advertisement does not get the response you were looking for. The purpose of advertising and marketing is to maintain a continuous stream of information to your customer. The more you can connect with your customers and other people in your market area, the more you increase your chances of those people coming to you when they are ready to buy.

Bring In More First-Time Callers

With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors have to be razor sharp when that phone rings. Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will bring immediate results.

Help Service Advisors Sell Value And Benefits

We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall back into bad habits. To help the service advisors and add value for the customer, we have been changing all of our most common service operations to include a note that features the benefits of the service or item we are presenting to a customer.

Bosch Honored By Toyota

Toyota Motor Corp. has presented its Global Contribution Award to the Bosch Group. This is the highest supplier honor the automaker awards, and is given in recognition of companies that have performed outstandingly over the previous year.

Hosting A National Car Care Month Event? Register Your Event With The Car Care Council

With National Car Care Month in April on the horizon, the Car Care Council urges shops, stores and other industry organizations planning community car care events to register their upcoming events. Events registered on the Car Care Council’s website will be promoted by the council through its various social media platforms, including Facebook, Twitter and Pinterest.

Affinia Announces 2013 Training Courses For Raybestos And McQuay-Norris Brand Chassis Parts

Affinia Group has announced the 2013 calendar year schedule for Raybestos ACE ASE Certified Training Center Courses and Field Training Modules. These professional tech training courses provide sales people, counter professionals, novice technicians, journeymen technicians as well as ASE technicians with the knowledge they need to remain current and competitive.

AVI Offers Cummins 5.9L And 6.7L: Issues And Review Of Operations Training Program

AVI brings to you another great training program, the Cummins 5.9L and 6.7L: Issues and Review of Operations. Tony Salas, director of training for Association of Diesel Specialists, will inform you about the EGR system along with the close crank case ventilation system, the after treatment system, the emission control system and the common rail injection system.

Federated Sponsors Kenny Schrader Racing Teams In 2013

Continuing its longtime partnership with NASCAR legend Kenny Schrader, Federated will sponsor racing’s hardest working man and his race teams during the 2013 season in a variety of series, including the NASCAR Sprint Cup Series.