ShopOwner's December Digital Edition Available Now

ShopOwner’s December Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

The interactive and easy-to-use digital edition of ShopOwner’s December issue is available now.

The December issue features a profile of Roy Foster’s Automotive, a Reno, NV NAPA AutoCare Center recently named NAPA Auto Care of the Year, 2023 AAPEX Shop of the Year and 2023 AAA Top Shop recipient. Despite these lofty titles, the shop’s second generation namesake says he finds success in his people, not prizes.

In addition, you’ll find management articles and editorial commentary on what advice Shop Owner Coach’s Vic Tarasik would give to his younger self; why you should work with a marketing team that puts YOUR business’s best interests before their own; why EV acceptance may not take off until users start showing some respect; and how a knife-slinging hibachi chef represents the best of this industry. Also, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCarBrake & Front EndUnderhood ServiceTechShop and Tire Review, all ShopOwner channels.

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There was once a wise old man who lived high up in the Himalayan Mountains and, every so often, he would make the long, rough trek down to the village in the valley below. The villagers looked forward to seeing his stooped-over body as he hobbled into the town square. Many speculated on his age as he was rumored to be well over 100 years old. There he would entertain a huge crowd of passersby while he performed their favorite magic tricks and other feats of wisdom he had mastered over his many years. 

ShopOwner’s January Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

When Is A Marketing Firm Right For Your Shop?

These steps can help you hire the right marketing team to build business.

How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

Shop Equipment ROI – Tooled for Profit

Understanding how to calculate ROI can help your purchasing decisions.

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NKC Schools’ Jack Stow A Real Vehicle Care RockStar

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Pricing Alignments Properly Makes Dollars and Sense

If you can explain why an alignment is needed to the customer, chances are they will never haggle on the price.

Do You Suffer From CED? Good News – It’s Curable

The creep of Customer Experience Decline can take hold if you allow your shop to lose focus.

Opinion: Do Technicians Need Tips?

Everyone likes to feel appreciated, but will a tip make your techs work any quicker or more precisely?