Transtar has launched a new ad campaign that features musician Vanilla Ice, the “Ice Ice Baby” hitmaker, promoting its vehicle air conditioning (AC) product line. The Transtar AC product line is the organization’s first entry into non-transmission or driveline parts.

“The company has grown and evolved in the past year and is more than just transmissions now,” said Chris Osos, vice president of marketing and e-commerce at Transtar Industries. “Vanilla Ice is a car enthusiast, and with this ad campaign, we wanted to have some fun and create awareness of our AC product line, especially as the summer season begins to heat up and repair shops and service technicians see an uptick in the need for repairs and maintenance.”

To view the ad campaign, visit TranstarAC.com.