Do your recruiting methods have you scratching your head, wondering why you can’t find or keep good technicians? Maybe it’s time to take a step back and utilize your sophisticated marketing tools to grow your business.
STAND OUT AND GET FOUND ONLINE
Your website is one of the first impressions determining how a customer views your shop. And, it’s no different for technicians looking to come to work there. It’s just as crucial for your website to be attractive and SEO optimized as your shop to be clean.
The first step in finding out about your business is finding you online. Technicians, just like customers, want to know they are becoming part of a leading team with modern technology and equipment, quality training, and a positive work environment. They want to know it’s a reputable shop with happy customers. The content and photos on your site can help convey all of this. It confirms that your shop knows how to operate and has a plan for success. Highlight success stories, share team-building photos, and showcase your shop in videos.
MAXIMIZE YOUR MARKETING STRATEGIES
Your marketing plan is not an accident. It is a precise plan to help make your business more successful. Every avenue can help you find the technicians you need and want. Social media paints a picture and tells a story about who you are, what you and your shop have to offer, and what people think of you. Photos, videos, stories, and reviews determine how people view your business.
Recruiting good people is simple if you have a process that includes structure and a direction with clear expectations. Be sure you use and maximize your resources and develop a strategy.
- Training
- Reviews
- Goals
- Team building
ORGANIZE A PLAN
When searching for recruits, it’s essential to have a plan. You not only want to find qualified techs, but you want to keep them. Your new hires need to know you have a road map for them that leads to success. Offering an internship or apprenticeship program shows your interest in their success.
What do shops need to focus on and make sure they get right?
- Establish a hiring and onboarding process.
- Create a good culture within your organization.
- Develop a plan.
- Involve yourself within the community and broaden your outreach.
Don’t sacrifice a wise decision because you are desperate for help. Have a plan and display what kind of culture you want to portray in your shop.
USE YOUR TOOLS WELL
Although having state-of-the-art equipment in your shop matters, we aren’t talking about those specific tools. Your marketing tools can help your business thrive more than you may realize.
- A website sets you up for sales but also gives an overview of your business and how you operate.
- Social media accounts engage your visitors, help spotlight testimonials, and offer a platform to share your shop.
- Customer reviews build trust in your business and emphasize your performance.
- Employees play a part in securing a good reputation and your shop’s overall success.
DESIGN A ROAD MAP
It’s 2022, and the future generation needs a full view of the track with a checkered flag. Contrary to popular belief, millennials are not a lost cause, and they do want to work. The difference is that they want to learn, be challenged, and see their goals in the front windshield. They want the process laid out for them. You hired them to work in your shop, which aligns with their desired job. Their success depends on your team being the teachers.
Do you want to waste your young talent on a tedious chore list? New hires aren’t sticking around to sweep the floors and take out the trash if their goal is to learn to be technicians. They need to be inspired, assigned work that aligns with their direction, and given a road map for their path to becoming successful technicians. It’s your job to have that conversation with them during the hiring process.
Too often, young people leave school or a job because they don’t see a clear path. If you give them what they need and what they are looking for, they won’t leave. Once you find the right person, you must lead them down the correct roadway.
GO AFTER WHAT YOU WANT
It’s up to you to go after what you want. All of your tools help sell to your customer and enable you to acquire the level of technicians you desire to be working in your shop. If you’re looking for new technicians, use those tools to maximize your efforts.
- Share it on your website
- Highlight it on your social media accounts
- Advertise it on LinkedIn
- Offer an internship or apprenticeship program
- Suggest your employees share it on their social accounts
- Ask your customers to give you a review
Autoshop Solutions is an automotive digital marketing agency specializing in websites and internet marketing solutions. Want to learn more about our services? Let us help you stand out above your competition. Please visit us at autoshopsolutions.com.
This article is sponsored by: Autoshop Solutions
