Marketing Strategy Archives -
The August Edition of ShopOwner is Available Now

Every issue of ShopOwner includes valuable business management and technical editorial content.

UTILIZE YOUR MARKETING TOOLS – A Plan to Find Good Technicians 

Do your recruiting methods have you scratching your head, wondering why you can’t find or keep good technicians? Maybe it’s time to take a step back and utilize your sophisticated marketing tools to grow your business. STAND OUT AND GET FOUND ONLINE Your website is one of the first impressions determining how a customer views

Why Your Marketing Isn’t Working As You Think (Webinar)

In this free webinar, learn about marketing that improves your customer base by driving the right
customers to your shop.

Why Your Marketing Isn’t Working As Well As You Think

Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts.

Want to be a Million Dollar Shop?

Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions

10 Paid Search Strategy Takeaways from Autoshop Solutions CEO

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for auto shops — and which don’t. Here are his key takeaways on why shops need pay-per-click marketing and how they can do it right. What is PPC?Pay-per-click is one of the most effective and fair marketing tools.

Smart City Challenge – How Close Is The Future?

Research shows that drivers want to have emerging technology.

VIDEO: Should You Lower Your Marketing Budget To Save Money?

Is it time to save for a rainy day by reducing your marketing budget? This video is sponsored by the MyPlace4Parts Studio.

Are You Staying Ahead Of The Tech Curve?

As the business owner, you need to commit yourself to always investigate new offerings in the market.

The Power Of Marketing

High-performing shops ramped up their marketing efforts during the pandemic.

VIDEO: How To Maximize Online Marketing

Are you maximizing your online marketing efforts? This video is sponsored by the MyPlace4Parts Studio.

Does Your Website Have Effective Calls To Action?

Your website needs to make it easy for visitors to take the next step toward becoming a customer.