6 Tips On Generating More Repeat Business
In the world of auto repair, one thing is for certain: Every shop in your community has their eye on your customers. So in order to keep your customers, there are a number of things you will need to do. Here are 6 tips that will bring you amazing results.
Giving ‘Green’
From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing efforts, your shop could grow its customer base.
The Best-Kept Secret To Generating More Referrals
As we all know, the most powerful form of advertising always has been, and always will be, word of mouth. Although every shop owner would like to believe the majority of their customers are songbirds, the reality is, they’re not. I am not suggesting that you don’t have some customers who love to sing your song, but it’s safe to say that they’re a very small percentage of your overall customer base.
Your Warranty: A Key To Your Success
First of all, you need to know your failure rate. The top shops in America have extremely low failure rates in both parts and labor. I’ve also discovered that the overwhelming majority of those failures occur within the first 90 days of service, so regardless of whether your warranties are for 90 days or for years on end, you’re going to absorb all but a few of those failures within the first 90 days.
ETI Announces New Officers And Board Members For 2016-’17
Bob Holland, Chief Automotive Technologies, will serve as president of ETI for the 2016-’17 term.
How Women Can Market Themselves In The Auto Industry
People are always asking me how a woman can be successful in business. My short answer is “plan for it.” Any successful person doesn’t just happen upon it. They prepare, work hard and are open to learning and adjusting along the way. And, the most successful professionals all have one thing in common: They know how to market their accomplishments.
Local Shop Owner And Co-Host Of ‘All Girls Garage’ To Keynote Phoenix Area Automotive Training Event
The SERVICE-EDU Avondale event kicks off from 6-8 p.m. on Friday, April 29, with dinner, orientation, networking and Bogi Lateiner’s keynote presentation, “Not Your Father’s Auto Shop.”
ASA Participates In Connected Car Panel At AASA Vision Conference
The Automotive Aftermarket Suppliers Association (AASA) recently held a panel on connected cars and the aftermarket during its annual VisionConference. The panel discussed the future of vehicle-to-vehicle communications, the independent aftermarket supplier’s role with advanced vehicles and how the diagnostics community can better prepare for these advances.
Why Shop Owners Struggle With Firing Employees
The most common reason shop owners are reluctant to fire someone is they feel the employee is either irreplaceable, or it will take a long time to find the right replacement. First of all, everyone is replaceable, and as I have often said to clients, the graveyards are filled with irreplaceable people.
Auto Parts Manufacturers Unite To Create ‘SERVICE-EDU’ Advanced Automobile Repair Training Program
SERVICE-EDU was created as a joint effort so that more value could be provided to technicians by offering training in multiple product categories during a single training event. Each manufacturer’s training courses, focused on their unique category of expertise, include classroom and hands-on instruction on proper system troubleshooting, advanced service techniques and component replacement.
