You searched for Marketing - Page 87 of 132 - Shop Owner Magazine
Bosch Commends DOT, NHTSA Initiatives To Accelerate Safety And Autonomous Vehicle Technologies

Both decisions – NHTSA enhancing its New Car Assessment Program (NCAP), and the DOT initiatives that encourage investment in automated and connected vehicle pilot projects while removing potential roadblocks to the integration of automotive technology that can improve safety, mobility and sustainability – support Bosch’s goal of completely eradicating road accidents, the company says.

Be Wary Of Implementing Price Increases

Over the years, I have seen hundreds, if not thousands, of shop owners do irreparable damage to their businesses. This damage occurs when they are mesmerized by the management trainers or consultants who tell them that they can solve all of their problems by raising their prices. Before you listen to the pied pipers who tell you that you can solve all of your problems by jacking up your prices, I wanted to share a different strategy with you.

A Shop Owner’s Guide To Staying Ahead Of The Competition

Not long ago, it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first time. Well, those days are long gone. Today, cars are being built better and require service less frequently, customers have more choices than ever before, and they are able to do a tremendous amount of research online before they even pick up the phone.

What Every Shop Owner Needs To Know About Advertising

Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of people. Unfortunately, in far too many cases their mentors pass on some information that actually shouldn’t be followed.

Mobile vs. Responsive Websites

The importance of shop websites – and the ever-growing trend toward mobile devices – leaves shop owners with a few options: keep a traditional website and hope for the best, offer both a regular and mobile-friendly website, or offer a single, responsive website designed to adapt in size and features depending upon the device a visitor is using.

ASA Issues Call For Presentations At NACE | CARS 2016

The Automotive Service Association (ASA) is currently asking industry professionals to contact the association if they have a presentation they would like to share with the independent automotive service and collision repair industry.

Babcox Media And Auto Care Association Partner On New Industry Job Board

Babcox Media and the Auto Care Association have announced a new partnership that merges the two organizations’ aftermarket employment resources into a single industry-wide job board. Through this partnership, a new industry job board has been launched at autocarecareers.org.

A Gift Steve Jobs Left For Shop Owners

According to a recent article in The Wall Street Journal, some CEOs are starting to understand the price they have to pay for quick profits, and many of them are now taking a different approach. Although all companies should consider their long-term growth and financial stability, there has been an ongoing challenge that today’s CEOs face – the relentless demand for immediate profits that is put on them by their stockholders.

Insurance Plans: Are You Covered?

You’ve worked hard to keep your business running. The last thing you need to worry about is an incident ending your business because you can’t afford to pick up the pieces. Reviewing your insurance plans about once a year is a good way to make sure you’re prepared to handle virtually any incident. To help you with a review, or as you shop for new coverage, we spoke with automotive insurance experts for advice on how you can make sure your business is covered.

Mobile Service & Repair Co. Builds Solid Foundation In Wadsworth, Ohio

Twenty years after its inception, Mobile Service & Repair Co. is still going strong in Wadsworth, OH. But when Frank Dannemiller started the business out of his garage in 1995, he had no idea what obstacles he would have to overcome.