How To Use Social Media Effectively To Market Your Shop
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Aaron’s Repair Center Wins A $50,000 Shop Makeover In The Aftermarket Auto Parts Alliance’s Garage Overhaul Promotion
The Whitefield, New Hampshire, shop is the second winner in the Alliance’s spring sweepstakes.
Seasonall Automotive Service: Solid Foundation Built On Practical Experience
When you’ve been in the industry as long as Chris Atwood, you pick up a thing or two about running a successful independent automotive repair shop – especially when you got your start pushing a broom rather than turning wrenches.
A Powerful Radio Ad For Shop Owners
We all know how tough it is to find great technicians, so how do you reach those stars who are not out looking for the right opportunity? Well, I’ve found an answer.
Registration Now Open For 16 University Of The Aftermarket Online Courses
These semester-long classes enable industry professionals to sharpen their business skills and earn continuing education units (CEUs) that can be applied toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designation.
Keller Bros. Inc.: Working Smarter, Not Harder
It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running a successful shop were only about technical acumen.
John’s Automotive Care: Where Continuous Improvement And The Little Things Count
No job is too big – or too small – for John’s Automotive Care. Whether it’s performing driveability diagnostics on a fleet vehicle, or simply changing a light bulb on a customer’s car, owner John Eppstein says the staff always gives 100 percent.
Registration Now Open For 16 University Of The Aftermarket Online Courses
These semester-long classes enable industry professionals to sharpen their business skills and earn continuing education units (CEUs) that can be applied toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designation.
Auto Safety Advocates Tell Obama To Stop Rush To Get Self-Driving Cars On The Road
These groups also said the administration’s autonomous vehicle “guidance,” which is expected next week, should not be issued.
The Value Of Training Your Entire Team – Including The Owner
If an owner doesn’t take the time to train employees, to teach them the processes used in the shop, and to explain the benchmarks, they cannot expect the employee to deliver on these expectations. Training for new employees is a good start, but it’s far from the whole picture. Does the rest of the team understand your expectations? Do they know who is responsible for holding other techs accountable? Are they incentivized for meeting and exceeding expectations?
