Google: Changing The Rules
In a world where more than 80 percent of prospective consumers will see your ad, but still look you up online before calling or visiting your repair shop or tire dealership, an ad placement in a local Google search is critical.
Building A Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing, but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat.
The Cost Of Customer Complaints
When it comes to customer complaints, most shop owners are aware that there’s some economic price they’ll ultimately have to pay for the complaint, but will typically have no idea how much each complaint actually costs. This article will aim to bring some clarity to this long-disputed issue.
Pickering’s Auto Service Committed To Improving Quality Of Service
A fifth-generation family-owned business, Pickering’s Auto Service boasts a 40-year legacy of quality, customer service-oriented repairs in Lakewood and Arvada, CO. But even with that heritage, Marketing Director Taylor Pickering explains that they are always looking for ways to improve, whether it’s a new customer service program, new technician training or updating the shop’s website.
Investing In The Digital World
Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for repair shops and tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for your shop’s livelihood.
The Equipment And Tool Institute Unveils Redesigned Website
The Equipment and Tool Institute announces the launch of its updated website, www.etools.org. The completely redesigned website provides members with easy access to essential information, ETI event details, ETI Member search, key documents and presentations, an industry events calendar, job postings and important industry information.
Web Presence Management: Video Is King
Social media followers are proven to be more engaged with video than any other type of posting, meaning they “Like,” comment or share video posts more than any other type of posts. More engagement means more branding opportunities for your business. And, when handled correctly, websites that add fresh video regularly also see their rankings go up. These should be compelling reasons to add video to what you do online.
Bosch Commends DOT, NHTSA Initiatives To Accelerate Safety And Autonomous Vehicle Technologies
Both decisions – NHTSA enhancing its New Car Assessment Program (NCAP), and the DOT initiatives that encourage investment in automated and connected vehicle pilot projects while removing potential roadblocks to the integration of automotive technology that can improve safety, mobility and sustainability – support Bosch’s goal of completely eradicating road accidents, the company says.
Be Wary Of Implementing Price Increases
Over the years, I have seen hundreds, if not thousands, of shop owners do irreparable damage to their businesses. This damage occurs when they are mesmerized by the management trainers or consultants who tell them that they can solve all of their problems by raising their prices. Before you listen to the pied pipers who tell you that you can solve all of your problems by jacking up your prices, I wanted to share a different strategy with you.
A Shop Owner’s Guide To Staying Ahead Of The Competition
Not long ago, it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first time. Well, those days are long gone. Today, cars are being built better and require service less frequently, customers have more choices than ever before, and they are able to do a tremendous amount of research online before they even pick up the phone.