Herman Trend Alert: Changing Employee Attitudes
The prevailing belief is that if you are a good leader and you keep your people “happy,” they will stay. Not only is that logical, but we also saw that cause and effect playing out all over the world. Unfortunately, that may no longer be the case.
Mark’s Auto Service: Staying Modern While Remembering The Past
In a society that is increasingly becoming accustomed to instant gratification (you can find just about any information with a quick Google search), it should come as no surprise that the motto at Mark’s Auto Service in Rockford, IL, is, “We fix it all, right here, right now!”
Creating Lasting Customer Loyalty Means Separating Your Shop From The Pack
With visits to repair shops on the decline, building customer loyalty is more important than ever. Developing a large and stable database of regular customers can help eliminate the constant need to acquire new customers. Your loyal customers can also serve as a great referral source for your shop. According to the research firm The Gartner Group, 20% of a business’ existing customers generate 80% of that business’ profits.
The Six Rules Of Maximizing Customer Retention
We all know that there are many things you can do when it comes to customer retention. The list includes follow-up calls, sending out service reminder notices, ongoing advertising campaigns that keep your name at the top of the customer’s mind and scheduling the next visit at the time of car delivery, to name a few.
SEMA To Host SEMA Show Buyer Webinar On October 10
The SEMA Education Institute (SEI) will host a webinar specifically geared toward first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx.
Web University: Part 3
And here we are again. With all the Google changes, small businesses are scrambling to avoid being relegated to the Internet’s junk bin. Let’s stay on top of it. Whether it’s Google Search, social media or what to do with Google+, you’ll find answers to the most challenging questions, in both a “Go Deep” and “Quick Bites” format.
Mitchell 1 Enhances SocialCRM Service With Mobile Optimization Feature
Mitchell 1 has enhanced its SocialCRM marketing services by optimizing the product for mobile devices. According to the company, mobile optimization improves the effectiveness of the service reminder emails, thank you emails, appointment requests and customer reviews when viewed on mobile devices.
Bill’s Quality Auto Care Lives Up To Its Name And Keeps Customers Coming Back For 19 Years
Bill’s Quality Auto Care Owner Bill Garcia was “green” before green was even popular. When he opened his shop in Simi Valley, CA, 19 years ago, it was a given that he would promote best practices such as recycling waste oil and metals. And he and his staff are always working to make the shop as energy efficient as possible.
Selling an Independent Auto Service Business: An ‘Emotional Rollercoaster’ For Both The Buyer And The Seller
“Am I supposed to just keep working until I drop dead?” is a question many Baby Boomer generation business owners may ask themselves sooner or later. Jim Hermansader, a veteran of the automotive service industry who had spent 43 years, since he was 18 years old and fresh out of high school, in a family-owned business, had to ask the question out loud when he received some pushback from those who challenged his decision that it was time for his business to change hands.
Pam’s Motor City Automotive: Love For Cars Is The Foundation For A Successful, Female-Owned Repair Shop
Pam Oakes has always had a love for cars, a passion handed down through the generations of her family. In fact, she’s a fourth-generation technician; her father, grandfather and even great-grandfather came before her and taught her everything they knew.