SEMA To Host SEMA Show Buyer Webinar On October 10 -

SEMA To Host SEMA Show Buyer Webinar On October 10

The SEMA Education Institute (SEI) will host a webinar specifically geared toward first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx.

The SEMA Education Institute (SEI) will host a webinar specifically geared toward first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx. 
“We want our attendees to receive the most out of their experience here at the SEMA Show,” said Peter MacGillivray, SEMA VP of events and communications. “It is important that everyone fully understand what resources are available to them and to have a strategy in place prior to arriving at the Convention Center.”    

Some topics to be discussed during the webinar include: planning tips, arranging travel and hotel stays, advice on scheduling appointments during the show and how to most efficiently use the SEMA app.  

All that is required to attend the webinar is an online connection and a computer. Attendees of the live webinar will have the opportunity to ask questions of the presenters, and they will receive a video and PDF of the presentation after the event. 

Participation is free of charge to  SEMA member companies. To register simply go to http://www.SEMA.org/events/webinars!

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
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