Family Business Survival Session Set For GAAS 2013
Business advisor and speaker Susan Rounds says all business owners struggle with the “keep vs. sell” decision and that all businesses are in transition.
Westside Auto Pros: Internet-Savvy Shop Still Going Strong After 16 Years
In today’s ever-changing digital media landscape, with thousands of tweets per minute and videos going viral every day, it’s becoming more and more important for shop owners to stay on top of marketing technology. Ron Haugen, owner of Westside Auto Pros in Des Moines, IA, has seen first-hand how a well-mastered, intentional social media plan can attract new customers.
Larry’s AutoWorks: Shop Owner’s Success Linked To Accepting And Adapting To Change
Most people don’t become automotive repair shop owners overnight; they may start out as a technician who agrees to slowly take over a retiring owner’s business, or open their own shop and steadily build a customer base. When the first option fell into Larry Moore’s lap, he jumped at the chance – with some mixed results in the beginning.
Brand Building: Plan For The Future … Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when customers quickly see your logo, they should get a quick take on who you are as a business. So, yes, a logo is a real workhorse. But it does not work by itself. Designed well into your marketing materials, it should complement your message.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
Think You’re Female Friendly? Examine the Basics to See if Your Shop Measures Up
Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product.
Register Now for October Free U.S. EPA Informational Webinar
The Climate Protection Partnership Division of the U.S. EPA has partnered with the Mobile Air Conditioning Society (MACS) Worldwide for monthly informational webinars throughout 2010. These webinars are focused on informing the mobile A/C community on environmental best practices for servicing mobile A/C systems and demystifying current and proposed regulations.