Community Automotive Repair: Success Through Specialization And Creating An Inviting Environment For Customers And Employees
Having been repairing European makes and models in Grand Rapids, MI, since 1975, Community Automotive Repair owner Dick Zaagman has learned how to navigate the automotive repair field, both in terms of customer service and employee retention. According to Zaagman, the best practices that work in one facet of shop management often translate to another.
University Of The Aftermarket Announces New Online ‘Social Media Management’ Course
Marketing practices have dramatically shifted with the rise of social media and the growth of new devices, platforms and applications.
AutoCareCareers.org Connects Military Veterans To Auto Care Industry Jobs
Comprised of more than 500,000 businesses, including manufacturers, distributors, parts stores and repair shops, the auto care industry employs more than 4.5 million people in a wide variety of roles – from engineering, sales and finance careers to manufacturing, supply chain and technician positions.
Taking Your Hiring Practices To The Next Level
What is the best way to attract top talent to your shop? Start with updating your hiring value proposition and then develop a talent pipeline.
Registration Open For Women In Auto Care Leadership Conference
The day and a half education and networking conference will be held Feb. 15-16, at the Anaheim Marriott in Anaheim, California, in conjunction with the MACS Training Event and Trade Show.
Embracing Knowledge Across Industries
If you remember back to when you were in school, you’ll recall how you used to have to burn a lot more calories to try to learn something new. In the days before the Internet, all the answers to the existential questions of the universe were confined within the four walls of your local library.
Executive Interview: Mark Drennan, General Director, ACDelco
Mark Drennan was named ACDelco general director in October 2016, and is responsible for its business strategies and overall performance. Previously, he was director of General Motors Accessories, where he was charged with integrating sales and distribution with the design, production and marketing of GM’s vehicle accessories portfolio. Drennan previously served as a field zone sales manager and regional service manager.
ASE Industry Education Alliance Recognizes Outstanding Instructors At Annual Conference
With more than 300 automotive instructors, industry trainers and leaders in attendance, the conference offered three full days of training that count toward an instructor’s NATEF accreditation. Industry leaders, from both the OE and aftermarket segments, supported the instructor conference.
How To Use Social Media Effectively To Market Your Shop
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Creating Winning Customer Service
Building and sustaining a true world-class customer service organization starts with leadership. That means owners and managers must be actively involved in the customer service effort, lead by example and continuously demonstrate high customer service standards and proper behaviors.
