Alliance Hosts Hometown Summit During Annual Sales & Marketing Forum
Amid a three-day forum packed with classes, workshops, speakers and more, the Aftermarket Auto Parts Alliance Inc. invited a Senator to address the 125 shareholder attendees at its annual Sales & Marketing Forum in San Antonio.
Alliance’s Sales & Marketing Forum Reports Record Attendance
Nearly 150 sales and marketing professionals from four different countries descended upon San Antonio for the Aftermarket Auto Parts Alliance Inc.’s seventh-annual Sales & Marketing Forum on Sept. 11.
5 Online Marketing Mistakes Shop Owners Often Make
The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.
A Marketing Conundrum: Should You Advertise On Yelp?
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
Marketing: Why You Need It And How To Do It
Many people hear the word “marketing” and wonder what the heck it really is and if they should be doing it in their shops. And if they are supposed to do it, where do they begin? The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.
Import Vehicle Community Announces Import Product And Marketing Awards Program At AAPEX 2018
The awards offer an excellent opportunity to gain great visibility and recognition for product and marketing concepts for import nameplate cars or trucks.
Why You Shouldn’t Cut Back On Digital Marketing
Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.
Online Reviews: The Key To Your Shop’s Marketing Strategy
You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you. Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
The Marketing Diamond
I’ll bet you’re using marketing backward. Yes, backward. The good news is, I’m also betting every one of your competitors is marketing backward, too. Let me explain.
Search Engine Marketing: Making Sense Of Paid Search
Most customer buying journeys begin with search. Whether you are or aren’t already investing in search engine marketing as a channel, I often hear business operators say they don’t know exactly what search marketing is or how it actually works. If you have been in business for even a short amount of time, it’s a good bet that marketing companies have reached out to you to discuss advertising on Google through their SEM product called “Adwords.”
