ASA and Demandforce Announce Special Offer for ASA Members -

ASA and Demandforce Announce Special Offer for ASA Members

The Automotive Service Association (ASA) announces a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what's driving cars into the bays.

The Automotive Service Association (ASA) announces a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what’s driving cars into the bays. ASA members will receive a special offer when they sign up for Demandforce.

Demandforce is designed to help the busy automotive professional thrive in the online economy through automated communications and two-way text messaging, online scheduling and satisfaction measurement. Demandforce also helps automotive repair facilitates build an online reputation by sending up-to-date business information and certified customer reviews to major search engines and Internet sites across the Web, including Google and Facebook.

“We understand that running an automotive repair facility can be complex and challenging, so we make it easy for shop owners and managers to use Demandforce to increase car counts, get higher average repair orders, and do more maintenance business,” said Jordan MacAvoy, director of marketing, Demandforce. “We look forward to serving ASA members as one of the associations newest benefit providers.”

“ASA has always had a strong focus on marketing and communication, and providing tools to help members in their daily operations. Our agreement with Demandforce is in line with that focus,” said Ron Pyle, ASA president and chief staff executive. “ASA works hard to provide members with numerous benefit options to help them stay successful in a changing industry.”

For more information about the new ASA benefit or Demandforce, call Demandforce directly at (800) 246-9853 and mention you are a member of ASA. Learn more about ASA’s entire benefits portfolio in the ASA Marketplace at ASA.bizunite.com. To join ASA, visit www.ASAshop.org or call (800) 272-7467, ext. 295.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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