GM to Phase Out Goodwrench Brand in Favor of New ‘Certified Service’ Program
As part of an initiative to better connect General Motors’ brands with customers, the automaker has announced that Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
Let’s Connect: Rotary Lift Now Active on Facebook, Twitter and YouTube
Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.