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Pricing Your Shop’s Services Without Adversely Affecting Those Priceless Customer Relationships

There’s no doubt that pricing is one of the most misunderstood elements of business. There’s not only a lot of bad information out there, but with these tough economic times, there’s a lot of uncertainty, as well.

Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships

If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.

First Time Exhibitors Make New Relationships at DRIVE EXPO

New relationships and customers were made for exhibitors at the 2022 DRIVE EXPO.

Smith’s Service Center Brings Full Service To Customers

Smith’s Service Center recognizes the importance of relationships to its suppliers and its customers.

Saying ‘Thanks’ To Your Customers

Customer appreciation comes in many forms, but it’s sweet when you get it right.

How To Get and Retain Customers: A Growing Shop Story

You want your shop to be successful. WE want your shop to be successful. Now that we’ve got that figured out, let’s break down how we can make that happen. Spoiler alert: it all comes down to your customers. Who should you be looking for when it comes to customers? You may be thinking, “Well,

AJ’s Transmissions Builds Reputation With Customers, Techs

Word of mouth helps shop find exceptional employees; exceptional service helps impress customers.

Should You Install Customer-Supplied Parts?

It can be a delicate balancing act between maintaining customer
relationships and your shop’s reputation.

The ‘R’ in Leadership Stands for Relevant Relationships

Winning in today’s automotive aftermarket requires a common sense of purpose, at all levels of the organization.

Improving Customer Drop Off Procedures Builds Satisfaction

Convenience is among one of the most crucial factors to consumers – do you make it easy to deal with you?