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Earn AAP, MAAP Credits for Education Sessions at AAPEX

Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.

Federal-Mogul Introduces Innovative MOOG Problem Solver Lower Ball Joint for 2000-2005 Lincoln LS Models

Federal-Mogul Corporation has introduced an innovative MOOG Problem Solver front lower ball joint for 2000-2005 Lincoln LS sedans. The new MOOG Problem Solver part eliminates the need for technicians to purchase and install a steering knuckle when replacing the original equipment front lower ball joint.

Small Town Satisfaction: Marc’s Garage Scores with Community-Rooted Customer Service

In today’s technology-saturated marketplace, consumers are bombarded with e-mails, robo-calls, text messages, twitter updates and more virtual junk mail every day. But unless Grandma’s getting out the good stationery, an honest-to-goodness hand-addressed thank-you note nestled in the daily stack of credit card offers is nearly as rare as a UFO sighting!

The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I

During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”

Discrimination in the Workplace: Prevention Starts at the Top

The U.S. Justice Department tells us that lawsuits alleging discrimination in the workplace more than tripled in the 1990s. These stories can be found online, in the newspaper and on the evening news almost daily, and most commonly involve race, gender, disability, religion or age. The uncertainty of today’s business climate, the downturn in the economy, and most importantly, layoffs, increases the likelihood of legal action.

Youthful Drivers…Is Your Company Exposed?

Making appropriate decisions with young drivers of company vehicles can help prevent losses and protect company assets.