Pam’s Motor City Automotive: Love For Cars Is The Foundation For A Successful, Female-Owned Repair Shop
Pam Oakes has always had a love for cars, a passion handed down through the generations of her family. In fact, she’s a fourth-generation technician; her father, grandfather and even great-grandfather came before her and taught her everything they knew.
SEMA Mustang Build Powered By Women To Be Unveiled At Ford’s SEMA Booth
The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. SEMA booth at 10:00 a.m. on Tuesday, Oct. 30, the opening day of the 2012 SEMA Show in Las Vegas.
Collins Wins Bid On 1977 International Scout; Bosch Contributes $25K Toward Purchase
Bosch has announced that the Grand Prize winner of “The Gut Check Challenge” – Mike Collins of Jourdanton, TX – selected a classic 4×4 at the Mecum Auto Auction in Monterey, CA. Collins won his bid on a restored 1977 International Scout 4×4 and, per the rules of the competition, Bosch contributed $25K toward the purchase. “The Gut Check Challenge” was an online contest sponsored by Bosch Spark Plugs and held from June 6 to July 18 on the social media site, Facebook.
The Swedish Solution: Master Tech Turned Owner Knows How To Ensure Quality Repairs And Deliver Optimal Customer Service
Shop owner Bob Howlett caught the car bug early as he pumped gas and started turning wrenches while finishing high school. That early passion blossomed when Howlett moved from the service station and started at The Swedish Solution, where his apprenticeship began in earnest in 1985. The previous owner retired in 2004, selling the Orange Village, OH, location to Howlett, and the Cleveland Heights, OH, location to Dave, Howlett’s mentor.
Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
Brand Building: Plan For The Future … Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when customers quickly see your logo, they should get a quick take on who you are as a business. So, yes, a logo is a real workhorse. But it does not work by itself. Designed well into your marketing materials, it should complement your message.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
How To Find And Hire High-Quality Employees
Computer technology may be an earth-shaking breakthrough in gathering information, but it can’t always help with one simple problem common to shop owners everywhere: How to find good employees.
5 Telephone Tips That Will Increase Your Auto Repair Sales
During tough economic times you need to make the most of every opportunity that you have at your disposal to generate more sales. Follow these five tips to convert more first-time callers into happy customers.
5 Things You Should Do To Increase Your CSI Scores
We can all agree that generating happy customers is critical to the success of your shop. Below you’ll find five tips that are going to help you do just that. Apply them, and you’ll be pleased to see the positive results that come from making just a few simple changes!