Ford Fund Announces $1 Million William Clay Ford Automotive Design Scholarship
Following the passing of William Clay Ford last week, the Ford Co. Fund has announced it will award $1 million in automotive design scholarships during the next 20 years to commemorate the late William Clay Ford’s contributions to the design legacy of Ford Motor Company.
$125,000 In Champion Racing Sponsorships Available Through 2014 ‘Search For A Champion’ Contest
Grassroots racers, get out your video cameras and get ready to compete for a piece of the $125,000 in sponsorship money that will be awarded through the Champion spark plug, wipers and chemical additives brand’s 2014 “Search for a Champion” contest. Now in its third year, the popular web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing.
5 Tips On Handling Price Shoppers
In order for people to buy from you, three things need to occur: they need to like you, trust you and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you; not your shop, or any repair. The best way to accomplish this goal is by smiling, answering the phone with a salutation, providing the caller with your name and the name of your company, and then ending with a question that invites a response.
The Top 7 Reasons Most Shops Fail
Over the years, I’ve had the opportunity to work with many of the top shop owners in America. I have met thousands of owners who simply go about business as usual and then, unfortunately, and unexpectedly, fail. I have made quite a few discoveries along the way, so I would like to use this article to share what I feel to be the top 7 reasons most shops fail.
Marketing To Women: It’s More About What You Do Than What You Say
Let’s be honest: our industry has a less-than-stellar reputation, especially among women. It’s understandable, considering that less than 1% of ASE-certified technicians and only 7% of service advisors are female. This is still predominantly a man’s world; and let’s be real, most men just don’t get women.
Federated Member Motown Automotive Announces Amie Litzinger Endowed Scholarship Fund
Federated member Motown Automotive announces the creation of the Amie J. Litzinger M.D. Class of 2013 Endowed Scholarship Fund at the University of Toledo. The scholarship is named in memory of the daughter of Tom Litzinger, the company’s longtime director of sales and marketing. Amie Litzinger passed away on January 1 of this year at the age of 27 due to complications from a genetic heart disease known as hypertrophic cardiomyopathy.
Maintenance Mindset Racks Up Miles And Service Opportunities
How many miles do you think a pampered engine could rack up? Hundreds of thousands? How about millions! Irv Gordon, a Long Island, NY, resident who has traveled the U.S. for nearly 50 years, can attest to that. He’s driven the same vehicle, a shiny, red 1966 Volvo P1800, racking up nearly 3 million miles.
Toyota And Lexus In The U.S. Accounted For Nearly 2 Million Of Total 5 Million Global Hybrid Sales
Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.
Executive Interview: Nicholas Jacquez, Vice President Of Marketing & Product Development, Affinia Global Chassis
With the sale of Affinia’s brake division, Nicholas Jacquez became the Vice President of Marketing and Product Development for Affinia Global Chassis. With an even stronger focus on chassis parts, Jacquez explains how he and his team plan to refresh the relevance of the Raybestos chassis brand and increase the efficiency and profitability of its customers.
WIX Filters Names Second-Annual Best Tech During AWDA
WIX Filters, a member of the Affinia Group family of brands, in conjunction with Brake & Front End, ImportCar and Underhood Service magazines, named Kim Brant from Joe’s Tire & Auto Sales in St. Joseph, Mo., the second-annual WIX Filters Best Tech during the annual AWDA Meeting and Conference in Las Vegas on Oct. 29. As part of his award, he and a guest traveled to AAPEX for an all-expenses paid trip to Las Vegas.